Louis Vuitton Celebrates Keith Richards’ Lush Life

Louis Vuitton Celebrates Keith Richards’ Lush Life

Louis Vuitton is celebrating legendary rocker Keith Richards‘ “personal journey” with the sale of his hotly-anticipated new memoir LIFE. Described as “the definitive rock autobiography,” the book will be available on the Louis Vuitton website and at key stores across North America, including Fifth Avenue (NYC), Rodeo Drive (L.A.), Bal Harbour (Miami), Union Square (San Francisco), and City Center (Las Vegas). The relationship between Richards and Vuitton began in 2008 when the Rolling Stone stalwart was featured in an ad for the brand (above) photographed by Annie Leibovitz, which pictured him posing with a custom Vuitton guitar case. LIFE (published by Little, Brown) covers Richards’ early days listening obsessively to Chuck Berry and Muddy Waters records, his meteoric rise to fame with The Rolling Stones, and the rockstar lifestyle that made him an icon of elegant debauchery along with bandmate Mick Jagger.