While searching for the clear punchline, you may have overlooked the actually font utilized on most memes. But why do the majority of such internet trollings showcase the same lettering? Thanks to VOX, we now know that the meme font isn’t a new or contemporary design, the typeface, dubbed Impact, was originated way back in 1965 by Geoff Lee, who used hand-cut metal to make the now-famous font. Just like today, it was implemented back then because it was big, bold and could easily be read over-top imagery. Further explanation regarding the popularity of Impact is the distribution of the typeface. To explore deeper regarding the origins and relevancy of the Impact font, head on over to VOX now.