Nike LeBron X First $300 Shoe

So is the world ready for a $300 basketball shoe? Even in today’s still-sluggish economy, consumers have shelled out close to $200 for LeBron’s sneakers without as much of an internal blink of the conscience, and that’s not even counting the extra dollars spent on mark-ups on special edition releases. Darren Rovell of ESPN reports that only about 50,000 pairs of Nike+ enabled LeBron Xs will be produced, which is just a fraction of the number of regular Nike LeBron X shoes expected to hit the market, so don’t expect an all-out war for the cheaper alternative – just your run of the mill Twitter RSVPs/raffles/wristbands and whatnot. The bottom line is that the target audience of LeBrons has thrown down the cash if the shoe is irresistible (the ‘Miami Vice’ edition of the Nike LeBron 9 Elite serves as the perfect example of how sneakerheads are ready to absorb a hefty price increase), but Nike+ is in fact marketed toward serious athletes who want nothing more than to improve their game.

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