Box office report: ‘Harry Potter’ scores biggest opening weekend ever

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Hello, trifecta. After scoring the largest midnight debut and opening day, “Harry Potter and the Deathly Hallows — Part 2” also landed the big one: best opening weekend.
According to studio estimates, the PG-13 wizarding movie collected $168.6 million this weekend, surpassing previous record of $158.4 million set by “The Dark Knight” and giving Warner Bros. the two best opening weekends ever. However, when adjusted for inflation, “Knight” would still be king with approximately $173 million in today’s ticket prices. Nevertheless, everyone involved with the eighth and final “Potter” film should be mighty proud. Not only did the movie bring in record-breaking amounts of moolah, it’s currently the best-reviewed wide release of the year, according to both Metacritic and Rotten Tomatoes. And it received an overall “A” rating from CinemaScore audiences.
“Potter” earned a record $15.5 million at IMAX theaters, according to the large-screen company. The film’s conversion to 3-D, however, produced middling results, as just 43% of the movie’s debut came from 3-D screens. “Transformers: Dark of the Moon,” by comparison, harvested 60% of its opening from 3-D showings. Overseas, where audiences are still enamored with 3-D, “Potter’s” three-dimensional share was a stronger 61%. Speaking of overseas, “Potter” grossed $307 million in 59 countries, surpassing “Pirates of the Caribbean: On Stranger Tides’ ” $260.4 million for the largest foreign opening of all time. Add in its domestic total and “Potter’s” worldwide debut becomes $475.6 million, trouncing the prior all-time benchmark of $394 million set by “Harry Potter and the Half-Blood Prince.”
The film, it should be noted, was extremely front-loaded. Domestically, “Potter” fell 53% from Friday to Saturday, which is the steepest Friday-to-Saturday drop ever for a movie opening in more than 2,000 theaters. While its Friday gross of $92.1 million was the largest single-day tally ever, its estimated Saturday gross of $42.9 million ranks ninth among all Saturday results. This kind of massive drop was to be expected, with throngs of “Potter” fans opting to see the movie as early as possible. It’ll be interesting to see how the film holds up next weekend as the initial “Potter”-mania wears off.
Lest we all forget, other movies also played this weekend. Disney’s new “Winnie the Pooh” debuted in sixth place with $8 million. The G-rated picture topped the openings of “Pooh’s Heffalump Movie” ($5.8 million) and “Piglet’s Big Movie” ($6.1 million), but fell short of “The Tigger Movie” ($9.4 million). CinemaScore audiences gave it an “A-” grade. Curiously, 2% of CinemaScore’s participants listed “actress in a lead role” as a reason for why they attended “Winnie the Pooh.” Explain that one to me.
Among holdovers, “Transformers: Dark of the Moon” fell 55% for $21.3 million, pushing the action film’s cumulative total to $302.8 million. The comedies “Horrible Bosses” and “Zookeeper” held up well, slipping only 38% and 39% for $17.6 million and $12.3 million, respectively. Pixar’s “Cars 2” rounded out the top five with $8.3 million.
In limited release, the historical drama “Snow Flower” and the “Secret Fan” made $136,000 from 24 theaters, while the Errol Morris documentary “Tabloid” grossed $101,000 at 14 locations. Distributor ARC Entertainment hasn’t released a concrete estimate for the new Sarah Palin documentary “The Undefeated,” but a source close to the film said it earned between $60,000 and $75,000 at 10 theaters. And Woody Allen’s “Midnight in Paris” became the director’s top-grossing film with a cumulative tally of $41.8 million, passing his 1986 movie “Hannah and Her Sisters.”
Check back next week as the superhero flick “Captain America: The First Avenger” and the R-rated comedy “Friends with Benefits” attempt to spoil the “Potter” party.

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  1. I JUST SAW IT, VERY GOOD MOVIE

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