SPEEDY EXHIBITION AT LOUIS VUITTON MAKATI, PHILIPPINES

Created in the 1920’s, the Keepall was the forerunner of modern travel bags. Made in Monogram canvas, its suppleness made it easy to be folded and stored at the bottom of the suitcase. A multi-use travel bag, it became a symbol of a new way to travel.

Following the success of the Keepall in the 1930, Louis Vuitton launched a smaller version aimed to be a handbag for travel: the Speedy. Its original name, Express, was changed to Speedy, a reference to the development of modern means of transportation and to an always faster way of living.

Its simple lines and sober chic look immediately appealed to the most fashion-conscious customers, starting the trend of carry-all city bags.

In 1965, Audrey Hepburn, a great customer of Louis Vuitton, asked Henri-Louis Vuitton to create a smaller version of the Speedy as a Special Order. This is how the Speedy 25 was born.

To celebrate the most iconic shape of Louis Vuitton, the various incarnations of the Speedy will be exhibited at the Louis Vuitton Greenbelt 4 store in Makati, Philippines from March 8th to March 28th, 2010. The limited edition Monogram Miroir Speedy 35 will also be available for purchase exclusively during the exhibition period.

Louis Vuitton
Ground Floor, Greenbelt 4
Makati Avenue, Makati City,
Manila, Philippines
Tel.: +63 2 756 063