Men are obsessed with Lululemon’s ‘Anti-Ball Crushing’ pants

 

Who knew a man’s comfort downstairs was worth so much money?Sportswear brand Lululemon has just discovered the high profits that come with making sure a guy has room to move in the pants. The company’s ABC pants (an acronym for ‘Anti-Ball Crushing’) are behind a 16 percent growth in same-store sales last quarter, Chief Executive Officer Laurent Potdevin said, according to Bloomberg.

These pants have been “engineered” to help guys feel free while going about their daily schedule, with the Lululemon website stating they give “you and the family jewels room to breathe.” They have six pockets, reflectors under the cuffs and are made with sweat-wicking Warpstreme fabric. Fresh and roomy.

lululemon

 

A different angle.

IMAGE: LULULEMON

As reviewer Jeff wrote on the website, the pants somewhat lived up to their name. “I would say there was reduced ball crushing, but they are still pretty snug in the thighs and crotch,” he wrote, giving the ABC pants three stars. Another reviewer, Joe, gave the pants five stars with the message: “These pants hug me in the right places. They are so breathable, flexible, stylish, and versatile.”

Other reviewers were disappointed with the slim fit and being forced to go up a size to make room for their large packages thighs.

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The ABC pants in all their glory.

IMAGE: LULULEMON

The brand has only recently branched into men’s clothing, with Lululemon opening its first men’s store in New York in November last year, and the company plan on expanding in the market with more stores.

“We’re seeing the potential for expanded store footprints, particularly as we have a growing men’s business that we’re now working to ensure that we’re presenting that in the strongest manner and making sure we have enough space to accommodate the experiences in a high-quality way,” Chief Financial Officer Stuart Haselden  told Bloomberg.

Room to grow, it’s what every guy wants.

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