Author: JD

Diddy’s Second Coming: The Music Mogul on Why the Fragrance Game “Needs” Him and How He’s Helping You Get “Laid”

In March 1999, Sean Combs, who we knew then as “Puff Daddy,” appeared on the cover of Forbes, along with Jerry Seinfeld, because he cracked the top 20 of the magazine’s inaugural Celebrity 100 list. Fifteen years later, Combs is still on the list at number 31. Say what you want about him, but with his CFDA award-winning clothing line Sean John, his Revolt TV network, and the popular vodka brand Cîroc under his belt, there’s no denying that he is a gifted businessman. Combs’ enviable success in the beauty world is another example of how he uses his savvy marketing and self-promotion skills to turn everything he touches into covetable consumer gold. His first fragrance, Unforgiveable, launched in 2006, and raked in $100 million globally in its first year. The scent went on to win a FiFi Award for Fragrance of the Year in the men’s luxe category. So did I Am King, which debuted in 2009. The question now is, can he do it again? On May 6, Combs will present 3AM, his first new scent in six years, with a high-profile appearance at Macy’s in Herald Square. The fresh, citrusy juice is safe enough to appeal to a broad audience, and Combs certainly has a powerful brand behind him. But the celeb scent market isn’t exactly booming anymore. The 45-year-old mogul is the first to admit that the game has changed. “A lot of people that were in the fragrance business before, they’re not here anymore, and that’s from the celebrity side and the brand side. Fragrance is an extremely hard business,” he says. When asked why he dared to re-enter the industry now, Combs replied with his trademark confidence: “Because the game needs me.” It’s doubtful that 3AM will get lost in a sea of spring launches, not only because everybody loves a good comeback story, but also because of the shocking promotional video. It features Combs and his girlfriend, Cassie Ventura—both of whom push the envelope in a provocative new direction. (Let’s just say that this couple make Christian Grey and Anastasia Steele look buttoned up). On his way to film a TV appearance, Diddy called us up to chat about the sexy shoot, his inspiration, and what he hopes you’re doing at 3 a.m. Watch the video, a Style.com exclusive, then read on for the scoop. How did you develop the concept for the video?  The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night. How involved were you in coming up with the different scenes? I worked hand in hand with Nabil [Elderkin], who is an excellent director. I gave him the broad strokes, and we just turned the cameras on and let it all happen. A lot of the stuff you see, like the running up the stairs, we didn’t do it 20 times. We shot the whole video in seven hours. The last scene with you and Cassie is really steamy—what kind of reaction do you think you’re going to get from it? I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy. Did the shoot make you miss making music videos? Yeah, but I also like this style of commercial. I was brought up during that Calvin Klein time, and those sexy videos are part of what made me want to get into the fragrance industry. It was those types of ads. What vibe are you hoping to evoke with this fragrance?  First of all, I want [people] to like the design of the bottle, but just like with any fragrance, I want somebody to stop you in the elevator and ask you what you’re wearing. No matter what the fragrance is called, that’s my objective. And I want a lot of people to get laid to it! When you’re creating a new fragrance, do you have certain notes in mind or do you bring other elements to the perfumers for inspiration? I usually have a name first, then I go to the scent and the design of the bottle. I work directly with my partners and they give me almost all the creative freedom. Scent-wise, I usually say the same thing: I want to smell clean; I want it to smell good. I don’t like woody, musky smells. I use bergamot in almost every fragrance—things that relate to freshness but also give you an erotic type of smell. Are you picturing this as a going-out scent? It doesn’t have to be literal. 3AM is a moment, a time or a feeling. The customer is sophisticated enough to know they can wear it 24 hours. Did you intend for the scent to be unisex?  It evolved into being unisex. I think when you plan to make a unisex fragrance, it doesn’t work. But when you just make a good fragrance that doesn’t smell like you’re trying to be masculine, you always have a great opportunity [to attract] women. In this case, it was made for a man, but a lot of women liked it, so it’s unisex. What are you usually doing at 3 o’clock in the morning? Everybody has a 3 a.m. experience, and usually it’s not the regular story that you’re talking about. Why are you even up and out at 3 a.m.? Yeah, there is a story there. 3AM by Sean John, $55, available beginning May 6 at macys.com

Heres What They Think Aboutchu !

https://www.youtube.com/watch?v=83zcUMC03k8

Iowa governor declares state of emergency due to bird flu outbreak

AND YALL QUESTION ME ABOUT BEING VEGAN,SMH (Reuters) – Iowa Governor Terry Branstad declared a state of emergency on Friday due to a rapidly expanding avian flu outbreak, soon after state agriculture officials announced four new poultry farms had initially tested positive for the virus.   Iowa, the top egg-producing state in the United States, is the third state to declare a state of emergency because of the viral outbreak, which either has led or will lead to the extermination of up to 21 million chickens and turkeys nationwide. Minnesota and Wisconsin declared states of emergency in April.

Rage to relief in Baltimore as 6 officers charged in death

BALTIMORE (AP) — Rage turned to relief in Baltimore on Friday when the city’s top prosecutor charged six police officers with felonies ranging from assault to murder in the death of Freddie Gray. State’s Attorney Marilyn Mosby said Gray’s arrest was illegal and unjustified, and that his neck was broken because he was handcuffed, shackled and placed head-first into a police van, where his pleas for medical attention were repeatedly ignored as he bounced around inside the small metal box. The swiftness of her announcement, less than a day after receiving the police department’s criminal investigation and official autopsy results, took the city by surprise. So too did her detailed description, based in part on her office’s independent investigation, of the evidence supporting probable cause to charge all six officers with felonies. The police had no reason to stop or chase after Gray, Mosby said. They falsely accused him of having an illegal switchblade when in fact it was a legal pocketknife. The van driver and the other officers failed to strap him down with a seatbelt, a direct violation of department policy, and they ignored Gray’s repeated pleas for medical attention, even rerouting the van to pick up another passenger. Mosby did not say whether there was any indication the driver deliberately drove erratically, causing Gray’s body to strike the van’s interior. In 2005, a man died of a fractured spine after he was transported in a Baltimore police van in handcuffs and without a seat belt. At a civil trial, an attorney for his family successfully argued police had given him a “rough ride.” The officers missed five opportunities to help an injured and falsely imprisoned detainee before he arrived at the police station no longer breathing, she said. Along the way, “Mr. Gray suffered a severe and critical neck injury as a result of being handcuffed, shackled by his feet and unrestrained inside of the BPD wagon,” she concluded. Her announcement triggered celebrations across the same West Baltimore streets that were smoldering just four days earlier, when Gray’s funeral led to riots and looting. “We are satisfied with today’s charges,” Gray’s stepfather, Richard Shipley, told a news conference. “These charges are an important step in getting justice for Freddie.” But a lawyer hired by the police union insisted the officers did nothing wrong. Attorney Michael Davey said Friday that Mosby has committed “an egregious rush to judgment.” “We have grave concerns about the fairness and integrity of the prosecution of our officers,” Davey said. Mosby rejected a police union request to step aside and appoint a special prosecutor to handle the case, and said honorable police officers should have no problem working with prosecutors in Baltimore. Other law enforcement veterans worried that the charges could have a chilling effect. Robert Leight, a former detective in Pennsylvania who has worked for the FBI and as a federal prosecutor and defense attorney, said “the biggest danger is that the police officer will not properly perform his duties.” “It puts him at risk, it puts the other officers around him at risk, and it puts the public at risk,” Leight said. “A police officer must react instinctively as he has been trained. If a police officer first thinks about what liabilities he will be facing, it’s too late.” Gray was stopped by police in Sandtown, a poor, overwhelmingly African-American neighborhood in West Baltimore. He locked eyes with a police officer and then ran. Two blocks later, they pinned him to the sidewalk, handcuffed him and dragged him into a transport van, a scene captured on bystander’s cellphone video and shown around the world. Mosby said the police review, the autopsy and her own office’s investigation all point to homicide. The officers were booked Friday on charges ranging from assault and manslaughter, carrying 10-year prison sentences, to second-degree “depraved heart” murder, which could put the van driver in prison for 30 years if convicted. In a city that struggles daily with pervasive poverty and widespread joblessness, failing schools, drug addiction, a crumbling infrastructure and corruption, Gray’s death has become emblematic of the broad social and economic problems holding Baltimore down. But unlike other major cities grappling with police killings, Baltimore’s mayor, state’s attorney and police commissioner are black, like the majority of the city’s population. Helen Holton, a 20-year veteran city councilmember, said the announcement by Mosby, who accused her predecessor of being out of touch with the community, is “a defining moment in the future of Baltimore.” “It’s time. I hate that Freddie Gray is not here,” she said. “I hate it, but to Freddie Gray’s legacy, he has served as the tipping point for us to take a real inside look at what many people have chosen to ignore.” The city, which has been on edge since Gray’s death on April 19, remains under a nighttime curfew, with 2,000 National Guard troops augmenting police reinforcements from around the state of Maryland. Malik Shabazz, the president of Black Lawyers for Justice, says Saturday’s protest march will now be a “victory rally,” and said Mosby is “setting a standard for prosecutors all over the nation.” At City Hall, Andrea Otom, 41, sobbed with something like joy. “You have to be able to expect that at some time, the pendulum will swing in your favor, and in the black community we’ve seen it over and over and over where it doesn’t,” Otom said. “I’m so happy to see a day where the pendulum has finally begun to swing.” U.S. Rep. Elijah Cummings, a Democrat from West Baltimore, not far from where Gray was raised and arrested, said the neighborhood and others like it “have never seen a victory.” “So many felt like the system had worked against them,” Cummings said Friday. “As we approach the evening of our lives, we want to make sure our children have a better morning.” In an impassioned statement delivered shortly after the charges were made public, Mayor Stephanie Rawlings-Blake warned that police misconduct will not be tolerated on her watch. “To those of you who wish to engage in brutality, misconduct, racism and corruption, let me be clear,” she said, “there is no place in the Baltimore City Police Department for you.” Rashawn Ray, a sociologist at the University of Maryland, said the murder and manslaughter charges in Gray’s death shape a debate that goes much deeper than legal limits on use of force by police officers. It has triggered the frustration, anger and hopelessness of generations of disenfranchised people in Baltimore’s most marginalized neighborhoods, he said. “This definitely seems like the first time in recent history that the state has done what the community feels is the right thing,” Ray said. “These charges become a representation of culpability, responsibility, that the state can’t just treat citizens like they are not human beings.” “It’s symbolic not just of police brutality,” Ray said. “Maybe we are progressing toward the equality that we should have been moving toward decades ago.”

Palace says Duchess of Cambridge entered hospital to give birth to second child

LONDON (AP) – Prince William’s wife Kate entered a London hospital Saturday to give birth to their second child, igniting a national wave of anticipation and a last-minute betting spree on the name of the new prince or princess. The baby will be fourth in line to the throne and the fifth grandchild of Queen Elizabeth II. In a brief statement, palace officials said the Duchess of Cambridge was admitted at 6 a.m. local time (0500 GMT) Saturday to the exclusive Lindo wing at St. Mary’s Hospital, arriving by car with William.