Author: JD
OCEAN ATTIRE: MEN’S
THE ONE THING I LOVE ABOUT IT GETTING COLD,IS THE CLOTHES
We Are Family
Oct. 05, 2012 | by David Deal If you thought Global 14 was just a community, you’re wrong. It’s a family. That’s the message of a new video created by Music Mogul Jermaine Dupri, in which Global 14 members describe what the 39,000-person site means to them. The 1-minute video consists of a simple montage of members expressing sentiments like, “Global 14 feels like a family . . . we may have our disagreements . . . but family always comes back together to work things out.” The video represents an evolution of Global 14: from an online fan club of Jermaine Dupri’s launched in January 2011 to a self-sustaining family of shared interests. The video is significant not only for what’s in it — but what isn’t. Jermaine Dupri himself appears nowhere in the video. The omission is deliberate. “I’ve always contented that if I were not part of Global 14 anymore, the site would thrive because of the shared passion among the Global 14 family, whereas many other sites created by musicians revolve around the cult of their celebrity,” he told iCrossing. “Global 14 is not a celebrity site. It’s a site that happened to be founded by a celebrity.” He said he got the idea for the video after reading a post from a member who discussed her love for the Global 14 community (which is not the first time Global 14 has been a source of ideas for Dupri and Global 14 members). The word “family” is always risky, but it feels authentic with Global 14. If you experienced the Global 14 presidential debate forum that Dupri hosted on October 3, you get the idea. As President Obama and Mitt Romney debated on television, Dupri hosted a real-time discussion. Members disagreed, swapped opinions, and challenged each other — just like an opinionated family watching the debate from their living room. (You can see the full discussion here.) The Global 14 family video represents an evolution in the way a brand — whether you’re a company or an individual like Dupri — can empower a community. There are times to position your name front and center, and there are times when you spark a discussion and let the community speak for itself. Dupri is doing both for the Global 14 family. On October 16, iCrossing will be with Dupri as he discusses the evolution of Global 14 at the Pivot Conference, curated byBrian Solis. I hope you’ll join us.
QUOTE OF THE DAY
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” -Hans Hofmann
Wet ‘n’ Wild water park brand returning to Las Vegas
50 MILLION !!! This artist’s rendering shows the planned $50 million Wet ‘n’ Wild water park that will feature an array of slides and a wave pool. The attraction is to be built in southwest Las Vegas with a May opening announced.
Another Magazine:Tom Ford/Gucci
HOW TOM FORD CHANGED GUCCI (Gucci by Mario Testino).. Gucci Those of you old enough should please cast your minds back to the start of the 90s when nobody was wearing Gucci; it was considered an aging out-of-touch fashion house, which had a very tarnished reputation thanks to the scandalous Gucci family whose members had committed murder and tax evasion. In 1990, Dawn Mello, the new editor and ready-to-wear designer, (and a star of the retail business who had turned around New York’s Bergdorf Goodman in the 70s), appointed the young and virtually unknown American designer Tom Ford to help her overhaul the brands image and to co-design women’s ready-to-wear. He flourished in the company and was rapidly promoted to also do menswear, then shoes and so on until by 1993 he was in charge of designing eleven product lines, and was working eighteen-hour days. The tipping point however came in 1994, when Ford was finally given complete control of the brand and was made creative director. His first collection in 1994 made fashionistas jaws hit the floor the world over. It was a critically-acclaimed campaign of shock and awe – all Halston-style velvet hipster pant suits and skinny satin shirts in petrol blue. Bad-girl celebrities like Kate Moss and Madonna snapped up the collections and Mario Testino was employed to take care of the new super slick and very sexy ad campaigns (remember the girl with her pubic hair shaved into a Gucci logo shape?) The message was clear, Gucci was back and it was about one thing (sex) and there was one man masterminding it all (Tom Ford). Every subsequent colletion from Ford saw the brand go from strength to strength and its fanbase spread all around the globe. Before Ford joined in 1990, the house had been almost bankrupt; when he finally left in 2004 to set up his own label, Gucci Group was valued at $10 billion.
QUOTE OF THE DAY
“We cannot be sure of having something to live for unless we are willing to die for it.” -Ernesto “Che” Guevara