“As long as there is life, there is a potential; and as long as there is a potential, there will be a success! You will sprout again when cut down! You will rise again even when you fall!” -Israelmore Ayivor
When T-Mobile was prepping the news of its unlimited international data plan, announced Oct. 9 in New York’s Bryant Park, the fourth-largest phone carrier was looking for a global celebrity who could communicate such a compelling new offering. An initial conversation with Roc Nation co-founder/president Jay Brown less than two months ago quickly yielded a multi-year deal with Shakira. The Colombian superstar performed a set of her hits to a crowd of 8,000 fans and T-Mobile customers, promising to “shake things up” as part of her new partnership with the phone company. So, might Shakira and T-Mobile pull a Jay Z and Samsung? Peter Deluca, T-Mobile’s senior VP of brand and marketing, tells Billboard, “She has a new single and a new album coming out, and we’ll be partnering with her to bring that music to our customers in new and different ways.” Shakira added in a statement, “Today is all about bringing the world closer together,” Shakira said. “I’m excited to partner with T-Mobile and look forward to being able to share my music in new and innovative ways.” Shakira Named First Global Ambassador for Oral-B and Crest While details are still being ironed out, Deluca says T-Mobile has plans to feature Shakira in upcoming advertising campaigns for both general and Hispanic markets. But she won’t be a typical “spokesperson” in the vein of, say, actress Catherine Zeta-Jones, who was a prominent T-Mobile presence in the early to mid-aughts. “We want to leverage her and her personae into a campaign that makes sense for us and for her,” Deluca says. “We also want to be involved with her [Barefoot] Foundation and philanthropy goals and how she sees the world — we have a lot of interest in helping get that message out also. It’s a very collaborative process, and we’re super excited to be working with her and her team. She really is involved with everything — which is rare, I can honestly say.” As part of the Shakira partnership, T-Mobile announced it will be expanding its unlimited data coverage to more than 100 countries for its Simple Choice customers, beginning Oct. 31, with a global flat rate of 20 cents per minute for roaming voice calls. Look for a significant marketing push, too, from T-Mobile — the phone carrier was ranked one of the fastest-growing U.S. ad spenders by Ad Age for 2012, with a measured ad budget of $1.1 billion, up 27% versus 2011, according to the Ad Age Data Center. Shakira isn’t the only Latin pop star with a multi-year mobile phone deal. In May,Jennifer Lopez became a partner in Viva Movil, a venture with Verizon Wireless aimed at Hispanic consumers with retail stores in New York and Los Angeles as well as online hub.
I NEED TO CHEK THIS OUT The resort, built on the edge of the Taihu Lake in Huzhou, boasts a unique shape, that of a giant horseshoe. The exclusive hotel targets the affluent business class. Apparently, the shape of the resort was inspired by the traditional arch bridges, key elements of the traditional Chinese architecture. The location was also strategically chosen, Huzhou being famous for its traditional ink paintings. The Sheraton Huzhou Spring Resort will put at your disposal (starting December) 321 spacious guest rooms, including 44 suites, 39 villas and access to the hot springs. The edgy hotel features also several restaurants, conference rooms, a ballroom and even a wedding centre. It’s iconic shape reflects beautifully into the still waters of Taihu Lake and evokes the memorable traditional bridges. The project was completed by the Beijing-based architect Ma Yansong of MAD architects.
Wine merchant Le Clos unveiled a Balthazar of Château Margaux 2009 at the cost of $195,000, making it the world’s most expensive bottle of red wine to ever be retailed. Le Clos is the exclusive partner selected to offer the Château Margaux Balthazar, which is on display at Le Clos’ flagship store at Dubai International.
“You have to do stuff that average people don’t understand, because those are the only good things.” -Andy Warhol
SO FRESH!!! Flavorwire titles their post on album covers designed by artist Andy Warhol—auteur of that special brand of late-midcentury, impassive yet rocking-and-rolling, New York-rooted American cool—“Beyond the Banana.” They refer, of course, to the fruit emblazoned upon The Velvet Underground & Nico, the 1967 debut album from the avant-rock band formed right there in Warhol’s own “Factory.” It would, of course, insult your cultural awareness to post an image of that particular cover and ask if you knew Andy Warhol designed it. But how about that of Count Basie’s self-titled 1955 albumabove? Warhol, not a figure most of us associate immediately with jazz and its traditions, designed it, too. He also did one for 1954′s MONK: Thelonious Monk with Sonny Rollins and Frank Foster, and, in 1958, for guitarist Kenny Burrell’s Blue Note double-disc Blue Lights. We now regard Blue Note highly for its taste in not only the aesthetics of the music itself but also the packaging that surrounds it, and thus we might assume the label had a natural inclination to work with a visionary like Warhol. But in the late fifties, Blue Lights stretched Blue Note’s graphical sensibilities as well as Warhol’s own; with it, he “finally broke away from simply drawing close-ups of musicians and their instruments and delivered a piece of art as evocative as the music inside,” writes the San Francisco Chronicle‘s Aidin Vaziri. Given Warhol’s interest in the United States and its icons, it stands to reason that he would take on design jobs for Basie, Monk, and Burrell just as readily as he would for the Velvet Underground, or for those Englishmen who could out-American the Americans, the Rolling Stones. He even did an album cover for a representative of a whole other slice of American culture: playwright Tennesee Williams, author of plays like The Glass Menagerie, A Streetcar Named Desire, and Cat on a Hot Tin Roof. In 1952, Caedmon put out a record called Tennessee Williams Reading from The Glass Menagerie, The Yellow Bird and Five Poems, and its 1960 printing bears the Warhol artwork you see just above. Warhol in all these shows an impressive willingness to adapt to the persona of the musician and the feel of their music; a casual Warhol enthusiast may own one of these albums for years without ever realizing who did the cover art. He didn’t even cleave exclusively toward American forms, or to styles that mainstream America might once have considered artistically edgy. You could hardly get further from the position of the Velvet Underground than easy-listening vocals, let alone the easy-listening vocals of the Canadian-born Paul Anka, but when the singer’s 1976 The Painter needed a cover, Warhol delivered — and with a recognizably Warholian look, no less.
The ‘OMG’ singer is preparing to portray boxer Sugar Ray Leonard in upcoming boxing flick ‘Hands of Stone.’ Usher is taking his role as boxer Sugar Ray Leonard in the upcoming flick “Hands of Stone” very seriously — and it abs-olutely shows. “My commitment to this character demands that I not only physically get ready, but also become him,” the singer said, in an interview with Men’s Health magazine for its November issue. “I train like an athlete every day, believe it or not,” he added. The film, which also stars Robert De Niro and “True Blood” star Ryan Kwanten, is set to hit theaters in 2014.