Author: JD

SHOUT OUT TO HIPHOPWIRED.COM, THE TITLE IS ALIL WIERD TO ME LOL BUT HEY Jermaine Dupri Reviving So So Def Records With New Artist Jola NEWS » By Justin T. Stewart March 24, 2010, 8:45am As a man that has been responsible for starting the careers of rappers such as Da Brat and Bow Wow, along with revitalizing the careers of artists like Mariah Carey, it is safe to say that Jermaine Dupri knows what he’s doing as it relates to music. Once leading the pack in Hip-Hop with So So Def Records, Dupri is now looking to reignite the fire and get the ball rolling once again with a new upcoming act by the name of Jola. Not the average backpack rapper or the self-proclaimed gangster, Jola somewhat takes a page out of Asher Roth’s book as he is a rapper that just wants to have fun and isn’t trying to be anything but what he is. The rapper recently dropped the video for “Living The Life” Hailing from the Suburbs of Dayton, Ohio, Jola is not from the same cloth as most other artists.  While most will say they grew up listening and getting their influence from Biggie Smalls and Tupac Shakur, he openly admits that artists like John Mayer, Coldplay and Lil Wayne were his influence. Looking to keep himself separated from the norm, the newcomer looks to introduce his new movement known as “I Rep the Trunk”, which he has no problem in explaining. “On one end of the car you have the hood, on the opposite you have the trunk”, he states “I’m not from the hood, so I rep the trunk”, and with the memorable and anthem-like chorus of “She Say”, Jola will have everyone singing “Yall can have the hood, I rep the trunk!” Those looking for some of his background, check no further than his mixtape “I Went To Private School” which was released back in November. In the hands of Durpi, who knows where the career of Jola could go, but the track record of the producer doesn’t lie, so things can only be looking up for his new artist.