Logitech Has Come to Play
The maker of PC peripherals is going all in on eSports, betting that the brand can become to gamers what Nike is to athletes.
CEO Bracken Darrell told us his acquisitions in microphones and headsets were part of that bet, as was the $150 mouse that took two years to develop with the help of some of the industry’s top players.
Sales in the latest quarter from Logitech’s gaming division grew an astonishing 75 percent from a year ago.