Pharrell Williams introduces i am OTHER and talks about his vision behind the brand. Here’s a few things that Pharrell said about the his i am OTHER creative Venture
“The idea for i am OTHER really came from the fans,” said The Neptunes producer. “They often say I inspired them to think outside the box and I wanted to establish a creative collective which represents that same philosophy. I believe individuality is the new wealth and I am dedicated to creating and supporting projects that encourage originality.”