INTERESTING
The stream will include performances, stunts and fake advertisements
Looks like Katy Perry and Lenny Kravitz just got some competition: While the pop stars sing their hearts out during NBC’s broadcast of the Super Bowl, YouTube will be airing its own halftime show, starring Internet celebrities like Harley Morenstein, Freddie Wong and Toby Turner.
The stream will include performances, stunts and fake advertisements, Bloomberg reports, as well as the real ones, which are popular every year on the Google-owned video service. Last year, users spent 6.3 million hours watching Super Bowl ads on YouTube.
It remains to be seen whether this new show will draw viewers away from the TV or just add a second screen to young viewers’ Super Bowl experience.
David Deal
The Super Bowl halftime shows are usually so lame that they are ripe for some competition. I hope YouTube succeeds.