Tiesto Inks With Red Light Management January 02, 2013
The move makes the Dutch DJ/producer the first major electronic dance artist to link up with a major manager from outside the genre. It also ends his long-time relationship with Complete Control, the Brooklyn-based company that helped build him into a social media and touring powerhouse, and the most sponsored artist in dance music.
Capshaw, No. 2 on Billboard’s 2012 Power 100 list, personally looks after artists including Dave Matthews Band, Faith Hill, Tim McGraw, and Phish, with a policy of “freedom and flexibility.” His direct-to-fan marketing expertise (he founded MusicToday, and sold it to Live Nation in 2007) will inevitably help Tiësto leverage his massive social footprint, and maximize his own merchandising efforts, including his Club Life clothing line.