Just as LADYT105 said trey songz had a crazy promo, he used every avenue that was given.To do anything they can to promote their album; twitter, myspace, facebook,ustream,saynow,youtube. Radio stations isn’t a guarantee of promoting because of today’s technology, we have ipods, iphones, mp3 players, blackberrys etc. So most people use other devices to listen to music, they get new music of the internet and may not listen to the radio as much as they did before all these devices came out. I know that’s how it was for me.

I knew his album was coming out only because I happen to see it on Itunes…but he should have pulled a TREY SONGZ PROMOTION TOUR……that man did every TV show, every Radio show, Blogged, USTREAM and mean everything he could to let his fans and everyone out there that “READY” was coming Spet 1st and that was a great way to gain fans or just to alert to public and he is still going strong with the BET 106 & Park tour……So Mario didn’t have that drive to put his self out there so thats why no one knows. Now if he was someone like Whitney who really didn’t have to do all that much promotion it would be a different story but Mario is no Whitney…LOL!

damn, im mad late. personally i think artist should start thinking smaller. like, okay, you have a twitter, a ustream, possibly a youtube channel, and maybe you post a blog on someone else website here and there, but really its about lacing up the boats, and just getting hands on. putting your face out there in the streets in real time. look at all these damn colleges in america. if i was an upcoming artist, or even an established artist. the first thing i would want to do is try to book shows at as many colleges as i could. thats your biggest crowd right there, and then get some sponsors and try to hit up some high school events. even more, look at the whole alternative sports thing with skateboarding, bmx, ect.., squeeze your way into there. although the internet is big, and its easy to find what you want nowadays, that doesnt mean everyone has time to scour the internet, nor do they want to make time. im sure mario been speaking on his album through tweet, radio, ect.., but although millions still listen to the radio, overall a lot of people arent. mario is cool, but im not personally peepin for mario, but if mario came out here to vegas to unlv, i would most likely be randomly walking through the campus, peep flyers, and check for him, then that could potentially be another sale right there.

speaking of flyers, get old school with it. take 2 grand, have someone print up some flyers of your album coming out, get a small squad in a few major cities to spread it out, and bam. long story short, i feel like its all about thinking smaller now. everything has gotten so big and easy, people are forgetting simple basics like, yo, im off tour for 3 months, but i gotta hustle, so lets drop a mixtape and spread that shit. im gonna sit here and go to every website i can. from video gaming forums, to hip hop forums, and spread word. im gonna fly to random big city and grind, hit the streets, spread the word. some artist probably just need to lose the pride, and the glamor and just grind. didnt ludicrous make mad bank before getting signed, selling albums out the back of a fucking whip?

its one thing to drop a mixtape and just let the net do the work. its another thing to drop a mixtape, let the net do the work, put in work on the net, and take your mixtape to the streets. mario my nigga, drop a mixtape, get a squad, take 500 of them joints, and literally just walk around baltimore city giving them out for a few hours. besides just getting back out there, and getting your material out there, your also creating a buzz. im sure the news might even give you a few minutes on air.

for those that dont wanna work hard, they need gimmicks, but gimmicks only go so far, and only so many people can pull it off. from an arcade owner, to an upcoming hip hop artist, you need to think small too, and not just let the net do everything for you. shit, if i was grinding to become an artist. i would go to every college in my hometown and post flyers, perform at parties, and even try to get booked for major events. i would spend weekend mornings posting flyers and driving around giving out my cd. i would be on the net. everything. im a part of one of the biggest fighting game websites on the net, with a rap thread thats ALWAYS active. an upcoming artist could respectfully drop through there and link their album, and people will listen and feedback. if its hot, it will become hot, and a thread being hundreds of pages long, you wont that kind of attention.

also, i think little stuff counts too, like soulja boy being on xbox live all the time and playing games. like thats little shit, but he is still drilling his name into your consciousness every time you see his gamertag on gears of war or whatever. artist need to start blending a mass amount of cultures together in their career plot. holla at the people who listen to electronica music. see if you can get a good trance record out there. thats more people to listen to you, and peep your other shit. there is so much that can be done, that people just dont know how to do, dont know that its an option, or just to lazy or enclosed within their little box, that they wouldnt even try to do.

I agree with @Fresha….Trey Songz did a lot of promoting. He put a mixtape out for his fans and to increase his popularity, he toured, did radio, tv, ustream and probably a lot more. I had no clue about Mario’s album coming out. He didn’t say much about it on Twitter and he didn’t promote it heavily. Personally, I didn’t even know that he had a new album coming out myself. It’s all about keeping your fan base while attracting new ones. I didn’t hop on Trey Songz until around August and that was mostly because of his promotion. I downloaded his mixtape and I loved it! He’s also changed his appeal. He’s gotten more muscular, he cut his hair, he made some major changes as an artist and that’s what made people turn heads. He attracted positive attention to himself in order to let the world know….AYE, I’M READY! Hence the name of the album.

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they should make better music LOL im sorry…

OMG! I don’t know. Try every avenue possible these days. It seems even hard as a consumer to keep up with what is going on with artists. It is just hard with so much gonig on out there–the Internet, tv, print, media, radio, international…Work your butt off to stay relevant and in people’s faces. Maybe they should talk to Beyonce about that ’cause chick is everywhere–ching! ching!

I knew Mario had an album due but not the date, that is a fail on the part of his record company… They came out with the Break Up song and they should of been hitting everything hard off the back of the single, their is so much competition these days, people are not just going to spend Dollars, Euros and Pounds for the sake of it.. You have to make them believe in what they are buying in anyway you can.

I WANT MARIO TO DO SOME BALLADS. I’M GETTING TRIED OF THEM CLUB TRACKS.

YOU KNOW WHY I DON’T BUY ALBUMS NOMORE? WELL, FIRST OF ALL, MOST SONGS ON THE ALBUM ARE NOT RELATABLE TO ALL SORTS OF PEOPLE WHO LIVE THEIR LIFESTYLE DIFFERENTLY THAN OTHERS. TODAY’S MUSIC IS ONLY RELATABLE TO PEOPLE THAT PARTY ALL THE TIME, AND GET DRUNK ALL THE TIME, AND DATE ALL THE TIME, AND FUCK WITH DIFFERENT WOMEN ALL THE TIME, AND BREAK HEARTS ALL THE TIME WHEN THERE ISN’T A SONG ON THE ALBUM THAT DOESN’T SPEAK ABOUT EVERYDAY SHIT THAT PEOPLE GO THREW OR STRUGGLE THREW WHEN IT COMES TO EVERYDAY LIFE. THERES TOO MANY ALBUMS OUT THERE WITH THE SAME OL SAME OL TOPICS.
MOST ALBUM TITLES ARE OK, BUT IT DOESN’T DRAW TO MY ATTENTION BECAUSE I WANT TO BUY A ALBUM THAT’S DIFFERENT FROM THE RECENT ALBUMS AND OTHER PEOPLES ALBUMS. THE SONG TITLE IS LIKE THE SAME SUBJECT AS ALL THE REST OF THE SONGS, THEY ALL HAVE THE SAME SUBJECT LINE WHICH IS “LOVE” “SEX” “MONEY” AND “PARTY.”
IF YOU KNOW WHAT I MEAN, YOU WOULD KNOW WHAT TO DO THE NEXT TIME IF YOU WANT ALBUMS TO SELL.

I WANT TO HEAR A ALBUM THAT DOESN’T SOUND LIKE EVERY ALBUM THAT’S OUT THERE. THERES TOO MANY PEOPLE WHO HAVE THE SAME CONCEPT WHEN IT COMES TO ALBUMS, RELAITY SHOWS, TALK SHOWS AND ECT. THERES 1 KILLION THINGS TO SING ABOUT OTHER THAN THE SAME BULL SHIT ALL THE TIME. I CAN’T RELATE TO TODAY’S SONGS BECAUSE GOOD PEOPLE DON’T BUY THAT CRAP. NOT EVERYONE DO WHAT EVERYONE DOES YOU FEEL ME.

BUT YEAH, IF YOU BUY ONE ALBUM, IT’S LIKE BUYING EVERYONE ELSES BECAUSE IT SOUNDS THE SAME.

wat up jd in order 4 artist to sell records these days the artist and the rec companys need to come out with betta product for 1 every good album u get like 10 bad 1s. I think content is what is missing in music nowadays! there are ppl tlkin about real stuff but real ish dont get paid on mainstream radio! the record labels need 2 change how they market their artist! on the r&b and hip hop tip it has gotten stale because everything 1 maybe doing there own thing but the blueprint and image is basically the same! taking from the blueprints of the michael jackson,madonna, whitneyjanet,dianna ross. etc of the world and have artist b that representation for this era! Record labels need to reach out to these new mediums bring music bac to being about what the ppl want and if they do that the money will come! If u look at the black eye peas they have billboard on lock! not only cuz the music is dope but im sure they have a hella marketing team that make sure they r reaching the fans an connecting with the via fb,myspace,twitter , you tube etc. I think that u r heading in the right direction jd with this new viral medium! In orde for the music industry to surviive the have to break from convention and try something! thats when greatness happens when u try something new and take a chance!

I think there needs to be a limit as far as what you place on Twitter. Although it is a great marketing tool, it can also be a double edge sword. You want to make sure you still have your boundaries and not get too personal. You might interact with your fans by doing what you are doing and simply asking every day questions/opinions of your followers. Anything else only opens the flood gates for criticisms or for people to be TOO much in your business. Rumors about one’s personal life should not be addressed IMO, because that only gives more life for the gossip to circulate.

I think it’s important to do features as well and collaborate with other artists. Especially if you are a new artist or an artist who takes awhile to put an album out. While you do not want to oversaturate the industry, you DO want to keep your name somewhat relevant.

People should really give back to their fans and utilize fan clubs with their websites. Whether that be an exclusive blog, video diaries, or exclusive single previewing. You want to reward the fans that truly endorse you.

CD jackets and album artwork need to be special. You should include maybe a DVD or extra bonus content with your album like video games do. Perhaps a preview of an unreleased song or remixes (Whatever happened to those? Like REAL remixes back in the 90s that changed the beat up and created a whole new song… instead of just throwing a rapper on a verse or another artist a verse?). I mean this is going to make people want a physical copy more. Hell you could even do a Willy Wonka type promotion and put a few tickets to an album release party or a live listening session for those who buy it.

More touring. I think that should be obvious. And I don’t mean those huge arena tours all of the time.. Maybe when the actual album comes out.. But perhaps in between albums you can do a quick mini-tour… a 2 month tour or something with maybe 20 cities where you go to actual live music venues and the ticket prices are reasonable.. So that perhaps people who aren’t hardcore fans of you and willing to pay for those 80 dolla arena venues can get a chance to see you live. You might make new fans and thus have more people come to your huge arena tours if you are a big artist like that.

One needs to understand that the industry now is nearly unified. So you want to do as much as you can do to make sure people hear your music. Maybe get it to be put in shows. I’ve found a lot of great bands by hearing music in tv shows like Grey’s Anatomy or at the end of True Blood or something of that nature. Santigold’s songs have been used in tv commercials… So if possible, you want to license your songs out to advertisers.

Try to get your face out there by modeling… the Gap does great ads with celebrities all of the time, and good commercials too. You can lend your celebrity to up and coming designers who are “on the verge”. Maybe even take SMALL parts in acting if you want to branch out. Point is, you want to keep your face out there BUT not where it is the focal point of everything. (You don’t want people to get sick of you after all).

Buzz singles. Everyone needs them… you want to definitely do a buzz album if you’re a new artist or make sure your songs are featured on mixtapes. Just so that you’re able to get people to hear your music. For established artists.. you might do a “prelude” to your album and just release a song or two… not reject songs from your old work, but maybe a little sampler. Sort’ve like what the Foreign Exchange did for their latest: Leave it All Behind.

And finally…this is my personal preference.. CHALLENGE YOURSELF. Content-wise, lyrically, and sonically. Implement different instruments and do not follow trends. If you do, you blend easily in with the masses.

For rappers/R&B artists, you may want to collab with indie bands like the Yeah, Yeah, Yeah’s or Black Keys or some bands outside of your genre to appeal to a different audience and get that crossover money .

I FEEL YA JD. BUT FIRST OF ALL ITS HARD TO FIND REAL ARTIST DATS SERIOUS ABOUT THIS CAREER, BUT ANYWAYS IN ORDER FOR AN ARTIST TO SURVIVAL IS TO MAKE REAL MUSIC FIRST OF ALL. TARGET YOUR FAN BASE. EVERYBODY CAN’T REACH DA WORLD. ONLY THOSE WHO MAKE LIFE CHANGING MUSIC CAN REACH DA WORLD. ANYWAYS, MARKET YOUR MUSIC. LET YO MUSIC BE HEARD.

JD,
Different artist require different promo tools. Like trey aint snap till he started rapping/singing on the hot tracks that where out. Lil’ wayne put out a mixtape a day it seemed like to hit a millie in a week. Even icons like Mariah and Jay needed some leaked tracks to guarantee the success of their album sales at least. As a consumer nothing is worse then the feeling you get when u dislike an album or feel like u got cheated, after a month of countless promo radio, tv, etc. So every artist is different the way you would put out bow wow, with an already established fanbase, is different then you would with dondria. A nigga like mario, i feel like it is his fault cause he resting while niggas is out here gringing i seen somebody say they thought trey was gonna do alot more than they thought but honestly trey couldnt have done what he did without the work he put in. Mario should of been on twitter talking shit, youtube showing his ass( figure of speech) and on facebook catching up with his core fans. Take fabolous, he is a perfect example of a nigga the re mastered his career. just off twitter alone he has gardnered a new following that will lead to new sales, deals and endorsements. this is no longer just the music business. This multi-media pop culture rolled into one, no longer to assign a street team to go bullshit in the streets for one hour of one day or week to represent what sales will be 6 months from now. You of all ppl know this is an everyday thing. youtube/ twitter has humanized many artist, so now fans stand shoulder to shoulder with an artist and demnd more and as an artist you either put up or shut up. Niggas my age(22) clown the man but right now he is industry pioneer, soulja boy. He sells but is not solely dependent on record sales. Drake just fucking toured a mixtape!!!!!!!!!! That being said why the fuck does he need to put out an album????? The funny thing is the underground buzzin if he put out that same mixtape to the white ppl it’d go platinum. It was better than anything put out this year. Im very interested to hear your reponse to my post. I respect your vision, movement, work ethic and devotion to excellence. and hopefully we can keep the lines of communication open and i can be as resourceful as possible.

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Не, ну лучше адидаса млжет быть только адидас, што не говорите…

Gaga is definitely silly in my opinion

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