Is Jermaine Dupri Planning a Rebirth of R&B?

by Biba Adams (@BibatheDiva) and Rea Melissa Davis (@_Reyonce) June 3rd, 2013 @ 11:05am

For years, people have been saying that R&B is a dying genre. Many of the R&B songs on the radio have a rapper featured on them, and many rap songs feature the same R&B crooners. So, what happened to soul music? It’s a question that many have asked, but few have given a real answer to.

When we went looking for R&B, our search started and ended with a music master–Jermaine Dupri.

JD’s discography reads like a Who’s Who in R&B, his work with his own artists on So So Def are only a few of his musical triumphs. This is, after all, the man who crafted “We Belong Together.” The song, which is considered Mariah’s comeback single, won two Grammy’s, and was deemed song of the year on several high-profile charts. “We Belong Together,” was a sparsely-produced song where the vocals are used like an instrument, something that Dupri feels is what’s lacking in R&B. “I think people want to get back to the instrumentation. That, and music that says something.”


At Southside Studios, a select number of journalists were treated to a private conversation with Dupri, and hit songwriter, Bryan Michael Cox; who are both working with an emerging R&B sensation, Mishon. Best known for his role as Tay Sutton on the ABC Family series, Lincoln Heights, Mishon is now seriously pursuing his music career and he’s been fortunate enough to work with two of the greats. “I started with music,” he says of his transitioning career, “I actually did music on the show. It’s always been a passion of mine.” He isn’t totally out of acting either, this fall Mishon will appear in a BET original movie, Frat Brothers with Romeo Miller.

Mishon released a mixtape earlier this year, “The Gift,” which spawned a few singles, but his debut album on Columbia is sure to be a game-changer. Executive produced by Jermaine Dupri, the as-yet-untitled album will also feature songwriting and production by Sean Garrett and Bryan-Michael Cox. “He’s gon’ keep it young, but at the same time, I keep hearing people talk about wanting real R&B. I’m just really sitting around waiting to see if people are going to put their arms around R&B music,” says JD, “I think it’s a funny thing happening right now. People are concerned with getting their songs on the radio as opposed to making the best music they can make. I think the only person that could change that would be a younger person.”

Listen Up: The Boom Box | R&B Gripes: Producer Bryan-Michael Cox Tackles 10 Fans’ Issues With the Genre

by Nadine Graham


R&B fans have one very valid argument: the genre has abandoned rhythm and blues for hip-hop and house. R&B does seem to have lost its endearing quality — trading stories of love and passion for some of the more tawdry elements of other music categories. Some supporters say that the issue is with specific artists while others dispute that R&B wholly needs a complete overhaul.

Whatever the issue, The BoomBox has compiled 10 gripes from folks and enlisted one of the genre’s most respected songwriters and producers, Bryan-Michael Cox, to address the increasingly pressing matters of R&B.

Bryan-Michael Cox has been a staple in the R&B scene since the late 1990s, working with everyone from Destiny’s Child and Trey Songz to Mary J. Blige and Mariah Carey. The Houston native has been the genre’s King Midas for long enough to witness its evolution. Over the years, he’s racked up countless accolades including a number of Grammy Awards and an induction into the Georgia Music Hall of Fame.

These days, Cox is touring colleges, doing music lectures and workshops as well as logging studio hours with a number of entertainers. The songwriter-producer has been mentoring and clocking time with new artists like Leah LaBelle, Gotham City and Brandon Hines. He’s been busy working on Carey’s upcoming LP and recently heard that a song he and Whitney Houston collaborated on will appear on her posthumous greatest hits album.

“I’m never going to have enough of R&B and I feel like it’s coming back around,” he says simply. “I’m getting all the calls now so I’m glad I didn’t change my tune.”

Find out what Cox has to say when he’s faced with issues surrounding Rihanna, Ne-Yo, Trey Songz and more.

1. Why does R&B seem like it’s lost it’s spice? Folks don’t seem to be taking their time, just mass-producing garbage. — Shanique H., 29, Atlanta

Bryan’s Tune: Look Beyond Label Suggestions
“I believe that true R&B fans feel like R&B has lost its spice because of the true merging of the cultures of hip-hop and R&B. When it first happened in the ’90s, it was such a great thing — refreshing and new. I think now what hip-hop has done to R&B is that it’s allowed R&B cats to be a little more lazy in the production of the records. I also think that the labels are just putting out what they think the people want to hear instead of really listening to what the people want to hear and marketing it properly.

It’s made the whole process a lazy process and the labels don’t want to take the time to market an R&B artist the way they used to. Back in the day we had all the Mom and Pop stores, all kinds of in-stores and all these different things that promoted the music and now we don’t have these things anymore.”

2. Why don’t today’s male R&B artists have more depth than “I’m sorry, I’m a cheatin’ ass ninja/ I don’t appreciate you”? — DeAngelus G., 24, Detroit

Bryan’s Tune: Explore Your Options
“[Laughs] You know what’s so crazy? I think that there was a balance of love in the ’70s — our culture thrived on love. When you think about back in the day, like during the ’70s and ’80s, when love songs were heavy. There was a lot of love, a lot of marriage. I mean of course there was a lot of cheating stuff going on then too, but it wasn’t so saturated. Now the world is about sex and people doing each other wrong. People are selfish and that’s not frowned upon like it used to be. It’s almost like you expect it and nobody should expect to get cheated on but that’s just the world we live in right now and in order to change that, it starts with the creative process. Injecting what Al Green injected back in the ’70s, what the Isley Brothers injected in the ’70s, that’s what I think will bring love back into our music.

There are artists out there that have depth. There’s Anthony HamiltonMaxwell,D’Angelo‘s back, Frank Ocean. So I think it’s possible, but for popular artists, the label kinda controls that. Even Trey Songz has some depth, like “Heart Attack” has some depth to it but all you hear now is [his song ‘2 Reasons’], ‘I came for two reasons…’ and that kind of record kinda outshines the record that actually has some depth to it.”

3. “When will R&B go back to being about more than sex and “someone did me wrong”?– E. Isis A., 28, BrooklynN.Y.

Bryan’s Tune: Check and Demand a New Melody
“I think that we’ve become so caught up in chasing the club record that we’ve lost the depth and then when anyone does try and put depth into a record they typecast it as neo-soul. I think an R&B artist like Miguel gives you depth but it goes back to the labels again — they pretty much control what the masses hear. If the public wants to hear depth, the public has to demand it.”

4. Why is that, with a lot of bigger R&B artists, there seems to be less of an emphasis on the live show? — Jahshua S., 26, Detroit

Bryan’s Tune: Hold Artists Responsible
“That’s a great question. I think that’s because now there are so many ways to get to an artist. You have Twitter, YouTube, Facebook. I think social media has a direct reflection on why there’s less of an emphasis on a live show because I don’t think these artists care. Like, ‘You can see me everyday. Anytime you wanna see me.’ So when they go live, it’s like, ‘Yeah, we’re gonna perform a song.’ But I don’t think they want to take it to the next level.

I was talking about R. Kelly the other day and I think people forgot how great R. Kelly is. I remember going to a couple of his concerts while he was on tour and R. Kelly puts on a real show like, he’s a performer, he’s a dancer, he does skits and impressions. When he was on the tour, he did a whole Stevie Wonder set, where he had dreads, was playing the piano, he had the glasses on and he did a whole 15 minute set of Stevie Wonder songs. I think that if we wanna sell records again, if we want R&B to be a mainstream genre again, we have to demand more from our artists. We have to give more to our fans. Especially live. I hope there’ll be an emphasis put on live shows in the future.”

5. Why or how did Trey Songz become so terrible? “Bitches & the drinks…” C’mon! — Johnny Jones, 30, Durham, N.C.

Bryan’s Tune: Open Your Mind to Other Dimensions
“Wow [laughs]. First of all, I don’t think Trey Songz is terrible. I think Trey Songz is serving supply and demand. I think that he’s efficiently getting his mainstream fans — the fans that buy his records — what they want. I think he’s trying to find his balance though because you know, he has records that have depth to it like, “We Can’t Be Friends,” “Last Time.” He has some depth that sell records and tells stories. I just think that he’s servicing an audience with the big records like, “Say Aah” and “I Invented Sex,” I think that “2 Reasons” is servicing that one lane along with the balance, because you can’t be one-dimensional. I think Trey Songz is trying his hardest to be a multi-dimensional artist.

6. When will the mainstream get back to focusing on songs that are timeless in everything from the production to the lyrics? A lot of music now is so overt, I want to change the radio station when the kids are in the backseat.” — Soyini Thwaites, 33, Atlanta

Bryan’s Tune: Look for Lyrics of Love
“I agree with that. I feel like what’s happening in music now is that we’re leaving nothing to the imagination. Everything is so direct. So blunt about what’s going on. You have a 4-year-old singing [Rihanna‘s] ‘Birthday Cake’ and that’s crazy. But these are the times we live in. I think it’s up to us to keep injecting positive lyrics, keep injecting that love and that storytelling and I think eventually it will all pan out.

I think with storytelling, we have to keep pushing the envelope. Myself, Rico Love,PharrellJohnte [Austin]Adonis — the main writers in the business — we have to keep pushing the envelope with our storytelling and hopefully people will like it. People are scared to do that because a lot of artists try and do things like that and it doesn’t really come off as it should. So hopefully it’ll come back around.”

7. When’s the last time you heard a song classified as R&B actually be soulful rhythm and blues instead of pop? Too many people are trying to crank out hits instead of masterpieces and as a result no legendary artists are emerging. How do we remedy this?” — Majida Sharriff, 30, BrooklynN.Y.

Bryan’s Tune: Make R&B Pop
“Here’s the question: What is pop? I think that people generalize that question and they use that word as an excuse. ‘Pop’ only means ‘popular genre,’ so for example, [Usher‘s] ‘Burn’ and ‘Confessions’ were the No. 1 pop records in 2004. Those records are R&B. So in 2004, R&B was the popular genre. Now, people think pop, they think LMFAO but pop is not a genre, that’s dance music. That’s one of the popular genres, that’s why whatever’s at the top of the charts can be called ‘pop’ but that’s not really ‘pop.’ Pop can be anything. Country music can be pop.

What the question should be is: When will an R&B artist stick to R&B and stop trying to do the genre of the moment? The last time I heard a song that was actually R&B and not just the popular genre of the moment was Miguel’s ‘Adorn’ record. I think that record is one of the best records out right now. That new Elle Varner record, ‘Refill,’ is an R&B record. She’s not trying to mix. It’s not pop, it’s a ballad. Brandon Hines’ first single that we just put out, ‘Yes You Are,’ is R&B. I think that we’re still making it, we just have to make it a popular genre again.”

8. Why is it that R&B is so far removed from the love? Nowadays it’s all about getting you drunk and taking you home. Most R&B sounds damn near just like rap, the guys can’t really sing and I’m just not impressed. There are ways to talk about sex without just throwing in my face, you have to finesse the goods, not just take them! — Akira W., 30, Atlanta

Bryan’s Tune: Go Deeper Than Rap-Inspired R&B
“I think R&B directly dictates what moves our culture. Today, more R&B artists are prone to the hip-hop culture than they are to the R&B culture so most R&B artists are chasing club records to get that instant gratification of seeing people respond to their records in the club and a lot of times those club records can grow to be number one hits.”

9. How can we make it to where I don’t have 12-year-old girls in my class singing “Birthday Cake”? Rihanna is successful because the right people got her into the the right songs, but when will we have more strong black women besides Beyonce representing these days? — Shania Jaber, 29, Long IslandN.Y.

Bryan’s Tune: Help the Stars Shine Brighter
“I just think that they have to step up more. I think that we have to have labels lead in the signing of more artists like Beyonce or Jill Scott, or even Kelly Rowland. And allowing these artists to sing what they want to sing. Singing what’s from their heart. Like I said, every record has its place. ‘Birthday Cake’ has its place. We can’t just condemn it.

Everything has its place in R&B but… what are we defining as R&B? Beyonce is an R&B artist — she’s one of the most popular ones. We just need to continue making R&B stars popular and at the end of the day, that’s really the bottom line. That are artists out there that have it. There are artists out there who can sing their tail off. The Fantasias, the Kellys… We just have to make them popular. We have to make their songs popular. And it’s up to the fans.”

10. Why does Ne-Yo want to be Michael Jackson so badly? It really hurts the music & presentation.” — Kwame J., 21, Winston-SalemN.C.

Bryan’s Tune: Delve Deeper Into Influence
“Well, you know, I think every artist in some way, wants to be MJ. You know what I mean? I think that’s just an opinion. I think that Ne-Yo is one of the strongest R&B artists out right now. He’s actually, to me, more like Babyface than Michael Jackson, because he’s an incredible songwriter, producer and his lane is that lane. He dances, he does performance things too and I think that’s really where the MJ comparison comes in at but to me it’s more like a Babyface. Ne-Yo’s great and I don’t think he’s hurting, but actually what he’s doing is helping the music business, or helping R&B become more popular, personally. So I don’t really agree with that.”

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