Growing Community On and Offline

23 mins ago by Stephanie Smith
He’s an acclaimed record producer, songwriter, Grammy award winner, the CEO of
So So Def Recordings and CEO of Global 14. Entrepreneur Jermaine Dupri is a man
with many talents. We’re thrilled to have Jermaine join us at Startup Grind 2013
when he shares the secrets to successfully building community.
Global 14 is the “coolest, hippest city on the Internet”.       A social community that Jermaine Dupri founded in 2011, the focus at Global 14 is
real engagement and relationship building rather than simply broadcasting the
latest news. With discussion groups featuring topics ranging from relationships,
cooking, education and music, to dating and sex, Dupri encourages making friends,
not gathering followers.
“Global 14 was created because of the increasing trend of ‘social notifying’
versus ‘social networking’. Social notifying is when people share information, such as
in ‘Hey, check out this website.’ There’s no conversation or expectation of a response.”
Join us at Startup Grind 2013, February 4th-6th and catch Jermaine’s insights into
growing Community. Follow Jermaine on Twitter
at @Mr_Dupri.

Take It From One Who Tweets: CEOs Need Social Media

BY JERMAINE DUPRI AND DAVID DEAL


DECEMBER 20, 2012
The higher you climb, the more grounded you should be, and social media keeps you in touch with your customers and market, says So So Def Recordings CEO Jermaine Dupri. Here’s how he tweets.

CEOs, listen up: if you don’t have time for social media, you don’t have time to be a CEO.
It’s your job to run your company, right? Well, social media will keep you from getting locked up in your ivory tower and get you grounded in your people and your market. As CEO of So So Def Recordings, I know what I’m talking about. A couple of years ago, I got rid of my own So So Def website and replaced it with my own social media site, Global 14, which has plenty of swag and passion thanks to 43,000 Lifers (as I call Global 14 members). Based on my experience on sites such as Global 14Twitter, and Instagram, here’s how I think social media can help you be a better CEO.

Jermaine Dupri

1. Know Your Market
If you think you can succeed without having your ears to the ground, good luck. Global 14 is my own focus group. I know what’s going on in the marketplace–who is hot and who is not–thanks to the brutally honest feedback I get from the Lifers. When Nicki Minaj’s Roman Reloaded got a lukewarm reception in the first few days of its release, I was not surprised. The Lifers had already told me her new music wasn’t moving them based on what they’d heard before the general release.
Spending a few minutes in the trenches of social media is a great way to stay grounded in the needs of your customers. Twitter CEO Dick Costolo learns a lot about Twitter by responding to customers’ issues, and that’s exactly what I do on Global 14. If you have a problem with the site, tell me, and I will respond.
Don’t get rid of your customer service department. Just use social to talk to a customer. Is that so hard?
2. Know Your Own People
How well do you think you know your own company? Spend some time on social. I can guarantee you’ll learn something.
I have to say, in the early days of running Global 14, I did not really appreciate how much Lifers hustle and create their own ideas, but I learned after a while. Some of the most innovative and active Global 14 communities were launched not by me but by Global 14 members, such as the popular Global 14 Radio brand, which is a digital radio talk show launched by Global 14 members.
Do yourself and your company a favor by getting personal accounts on Facebook, Google Plus, and Twitter. Then visit your company’s official pages. You can learn a lot by seeing what your own people say about your company and what they say about themselves.
Even better, give someone in your company a shout-out or an employee a question on a social post and see what kind of reply you get. Social is the new company meeting.
3. Humanize Your Brand
This past year, I’ve been going around the world with David Deal of iCrossing talking about how we have been working together to build the Global 14 brand. No matter where we go, a CEO is bound to tell us, “No one on Twitter cares what I had for breakfast today.” And our answer is the same: yeah, no one wants to know that you had scrambled eggs for breakfast, but they want details about you that may be unusual or surprising (like the fact that I’m a vegan). Accept it: The CEO is the most public and powerful face of your brand. And people respond when you show a little humanity with your brand.
When Richard Branson of Virgin posts pictures on Twitter of himself hanging with dolphins on his vacation, he gets serious retweets, and makes Virgin more human. And I try to share sources of personal inspiration in my life, which humanizes So So Def. One day I might discuss my visit with the Factory Zero startup in San Francisco. Or I might share some fresh Louis Vuitton fashion that inspires me. On Instagram I shares pictures and videos from my life wherever I am–on the 106 and Park show, VegasTech…you name it, I’m there, and I’m sharing my world with you. Here’s the thing: Everyone thinks I’m going talk about music. But they get surprised and curious when they see the inspiration behind the music.
4. Own Your Brand
Not too many CEOs really manage their brands because they think it’s someone else’s job. That’s crazy. As a CEO, you can do more than anyone else to show what your brand is all about. And social helps you become your own chief brand officer. George Colony, CEO of Forrester Research, represents his brand by blogging about industry trends just as he expects Forrester analysts to do. Starbucks CEO Howard Shultz famously credited social media for saving Starbucks by giving him and his brand fresh ideas through the customer feedback he gets from activities like My Starbucks Idea.
Global 14, Twitter, and YouTube help me test the music of my own artists such as Fresco Kane before giving them broader exposure to the public. And then social helps me spread their music when they are ready to gain a broader audience.
5. Do Good
CEOs are like superheroes: With great power comes great responsibility. Social media gives you a platform to achieve a higher purpose. I use Global 14 to help people share ideas with each other. During the presidential debates, I hosted forums on Global 14 to discuss the candidates. Yeah, I know CEOs get uncomfortable sometimes talking about issues besides their stock performance. But guess what–huge brands like Patagonia are using social to tell the stories of their commitment to social responsibility. So for a CEO to do the same is not as far-fetched as you might think.
You don’t need to tell me being a CEO is hard. Every day you have to know what’s around the corner and deliver results today. But social media can help you. Social is the most direct and powerful tool you have to build a connected brand and understand how your market, your business, and your customers are changing. So what are you waiting for?

DESTINY JONES: WHAT IS GLOBAL14.COM

I READ THIS AND SAID WOW!!! I LOVE MY GLOBAL14 MEMBERS

Destiny Jones mentioned you in an update:

“This is an evaluation paper that I am working on for my writing class. I wrote
about Global 14 @JD
What is Global 14?
In today’s society social media websites have made a big impact on the way we
communicate with each other and attain knowledge. As the world continues to
evolve, the use of social media websites is becoming commonly used for the
number one source of entertainment and obtaining information on what is going on
in the world. Many people are familiar with the popular social media websites
such as Facebook and Twitter. The expectations on these websites can become
limited to the same day to day socializing with others, posting videos, pictures
and letting the world know what you are doing at a particular moment in your
life.
People sometimes abuse these websites and go as far as to posting personal
things that they should not share with everyone. For example, if you become
pregnant at the same time as Laqueefa, Shanice and Amber, it is not cool to post
a pic of four teenagers in the mirror at school saying “Pregnancy teen pact”.
The type of social media website that I would enjoy personally would be
friendly, informative, and have an essential atmosphere where people could
together as a community and bond like a family. Global 14 is a social media
website that continues to gain more and more recognition each day and eventually
it will become one of the top social media websites on the web.
Jermaine Dupri is a well-known Grammy award winning song writer and producer,
author, DJ and the CEO of music record label entitled So So Def. He took a
further step away from his love of music to create a social website where he not
only shares music but art, fashion, community issues and technology, to name a
few. This website keeps you engaged and informed on the latest news in the world
and anything new you might not have known about. Believe it or not after a while
Global 14 can become addictive but in a good way. It becomes addictive in a good
way because it makes you want to log on every day to see what is new in music,
technology and mainly to see the topics everyone might be discussing. When you
see everyone talking on a certain topic it makes you want to jump in and join
the discussion. You never know what they might be debating about because the
topics can be random at times. Recently, the big community discussion on the
website was on Election Day. Everyone talked
back and forth with each other and made each other laugh and have a good time
as we awaited the winner. After Obama was pronounced the president, everyone
went crazy on their statuses with funny pictures and entertaining at statements.
It’s a friendly zone where you can speak on anything you like even if you do not
know someone because Global 14 builds friendships.
“The virtual atmosphere is one that culminates into literal meet and greets.
People are on first name basis. A place where you can be (personal) and someone
on the site will relate and help you through,” said Margo, a member of Global
14. When I first made an account on Global 14 my intentions were to get people
to listen to my singing and to hopefully get the attention of Jermaine Dupri.
After being on the website for a while, I learned that it was way more than
sharing music; it was like a big family where love was spread toward everyone. I
became comfortable enough to engage in discussion and post things such as
pictures, videos and other informal info. Soon after people began to discuss
what I was sharing. I have met some people on the website that are from all
around the United States and even outside the country. Friendships can go
beyond just the online experience as well. “The offline experience, you get to
meet on here at lifer’s (the term for Global 14 mem
bers) events and parties. No other sites offer that,” said Rose. The thing that
connects us as a family is the love we share for music, sports, fashion and the
conversations we have.
Global 14 is currently close to 42,000 members. I did not know anyone on the
website when I first made an account. I now have daily conversations and laughs
with many members. We speak to each other as if we were already friends before
connecting on Global 14. Jermaine Dupri himself is always engaging with everyone
on the website. When he talks back to us and laughs with us, it makes it extra
special because he is the founder of the website. The founder of Facebook and
Twitter are not engaging with members. When Jermaine Dupri engages with us, it
makes me want to log on even more often because even though he is a busy
business man, he takes the time to chat with us.
As I stated before, we are like a big family of different ages, race and
backgrounds. We all share talents of singing, rapping, song writing, modeling,
playing sports or having a love for fashion and a concern of what is going on in
our society. I love how someone would say good morning on a status and everyone
would comment on it and respond with a good morning or have a good day. When
this happens it makes me feel loved. I posted on my status the other day, “good
morning you guys I have a math test today ughh” and everyone responded with good
morning, good luck and you got this. I posted that I was emotional on a status
one day and everyone asked why and cheered me up. Just like any other family
there might be some disagreements or arguments but at the end of the day those
problems become resolved by laughing and talking it out.
The big difference between other social media websites and Global 14 is that,
global 14 is where people get to display their talents and not get criticized
but instead are given complements or words of encouragement on how talents can
be improved. On Facebook and Twitter you have to beg or tag people to watch and
comment on things you post rather it being statues, pictures or videos. On G14
all you have to do is post something and someone will comment. You do not have
to beg for someone to listen to your music because we are always looking to give
our opinion on things. If someone posted on Facebook or Twitter about how
Hostess Cakes are going out of business, a store being robbed or anything
informal about our society then you will get little to no response. If those
same things were posted on G14 that’s when it becomes a big discussion and
sometimes these conversations will last for days. Whenever someone comments on a
certain status, picture or whatever was posted; it
then comes back to the top of the web page and becomes top of discussion again.
Once I see something posted that I am interested in, I then go beyond that and
do my own research. I stay updated on what is going on in the world because of
Global 14.
People might argue and say that G14 is just about music but it’s not. As I said
before, it displays a variety of things in sports, fashion, society topics, etc.
Others might say that Jermaine Dupri do not listen to their music. When people
hear that a big music producer such as Jermaine Dupri has made this website then
they think that by posting music they might get signed. So when they are not
getting his attention they get upset. Jermaine Dupri has said the best way to
get his attention is to get the attention of the community meaning the global 14
members. I believe his statement is only fair because if there isn’t at least a
nice amount of people that gives positive feedback on your musical talents you
post then it shows that you aren’t ready for a music career in the industry.
When you are constantly posting your music and sending messages to Jermaine
Dupri that then makes you seem desperate. I think the best way to get into the
music industry is if someone is int
erested in you and not by trying to make them interested. Another argument
that might come about is how the website sometimes has spams. The bigger the
website gets meaning the more people join, the bigger the spams get. There are
people working on getting rid of these spams. The website is being constructed
on very often because new ideas come to play. Jermaine Dupri is always in
meetings with his team of global 14 developers to make the website even better.
In these meetings they right on walls and discuss new ideas and ways the website
can be improved in many areas. They stay in the same house for days working on
constructing the website.
Global 14 is my favorite social media website and I cannot wait to see how much
the website develops and changes. I love the all-around atmosphere. Being that I
am one of the younger members on the website, I still engage and get the respect
of my opinions regardless of my age. The website continues to grow and become
more interesting each day. This website might not be as big as popular websites
but those websites started off small and eventually became a big website with
millions of members. In the future G14 will have its millions of members and
finally have the recognition that it deserves. “If I ain’t living the life, I
don’t know what you call it” (Dupri). Global 14 is a family and we enjoy living
life.

OPERATION G14

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SO THE MORE POST I DO LIKE THIS ON IG,THE MORE INTERESTING THE COMMENTS ARE,MOST OF THE PEOPLE ARE ASKING, WHAT ARE YALL DOING AT THE FACTORY, TOTALLY DISMISSING THE FACT THAT,THE WAY I OPERATE G14 IS A FULL TIME JOB,SURE I HAVE HELP BUT I STILL HAVE TO MAKE SURE WHAT THEY’RE DOING IS RIGHT,IT’S REALLY SAD THE WAY PEOPLE VIEW TECH AND ARE NOT PAYING ATTENTION TO THE WAY IT’S DISRUPTING EVERYTHING,PEOPLE ASK ME ARE YOU STILL MAKING MUSIC, ALL I SEE YOU TALKING ABOUT IS G14,AND I SAY TO MY SELF DAMN!!! THESE PEOPLE MUST REALLY BE BLIND TO WHATS HAPPENING,10 DAYS AGO, ONE OF THE BIGGEST PUBLICATIONS IN THE WORLD, NEWS WEEK STOP PRINTING MAGAZINES AND WENT
COMPLETELY DIGITAL,ARTIST USE TO DREAM OF BEING ON MTV AND BET, NOW ITS WORLDSTARR,YESTERDAY I SPOKE AT THE PSFK CONVENTION HERE IN SAN FRANCISCO, AND THERE WAS ONLY ONE OTHER BLACK PERSON THERE (SMH) EVERY HIT RECORD I’VE EVER HAD WAS WRITTEN BASED ON SOMETHING I ACTUALLY SAW………I M WRITING

GLOBAL14 x PSFK 2012

Here at #PSFK2012 discussing the wonderful world of @global14 with @davidjdeal,when I was younger and I decided I wanted to be a producer, it was no one my age even thinking about it ,in this space I feel that same thing.

Jermaine Dupri (Why you should join Global14)

WHY YOU SHOULD JOIN GLOBAL14 (MY PERSPECTIVE)

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