In a very surprising move, Hedi Slimane, creative director of Saint Laurent Paris, formerly known as Yves Saint Laurent has decided to end its relationship with influential Parisian retailer, colettefor carrying a controversial tee which states “Aint Laurent Witout Yves.”
Obviously feeling some sort of disdain, Saint Laurent canceled its Spring/Summer 2014 order from colette, thus ending a 15 year relationship. Slimane’s actions has sent a clear message towards other established retailers as well and with the “Comme de FUCKDOWN” motif being such a successful release, it seems that parodies will always be a non stop approach from current and upstart streetwear labels.