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POP WATCH by PASCAL MOUAWAD
Famed jeweler Pascal Mouawad joins forces with music mogul
Jermaine Dupri to create a stylish new watch brand
HOLLYWOOD, CA, February 17, 2009 ˆRenowned jewelry designer Pascal Mouawad is proud to present a brand new watch line in collaboration with style icon and music mogul Jermaine Dupri. Mouawad and Dupri have fused their creative forces to craft a unique collection of stylish watches titled Pop Watch. The line, characterized by its eye-catching oversized case, incorporates bright colors, analog and digital movements with a funky, fashionable twist.
The Pop Watch collection takes its inspiration from the iconic pop art of yesteryear as well as the vibrancy of today’s pop music and culture. “Pop art, like pop music, derives its name from tapping into the ‘popular’ elements of culture, as opposed to elitist,” said Pascal Mouawad. “Likewise, with Pop Watch, we have designed a line of watches that goes straight to the heart of what today’s fashion-conscious watch-wearers are seeking.”
“I grew up loving Swatch watches and admiring Andy Warhol,” said music legend Jermaine Dupri of creating the line. “A lot of my inspiration came from that. I wanted to create a watch that was stylish and affordable.”
Joining their respective talents together, celebrity jeweler Pascal Mouawad and music superstar Jermaine Dupri have designed a line that celebrates the most dazzling elements of pop culture, resulting in a range of unique, fun, colorful, fashion-forward timepieces with universal appeal. The Pop Watch collection is priced between $120 and $290 and will be on sale at major department stores nationwide.
About Pascal Mouawad
U.S. director of the Mouawad Group, Pascal Mouawad was raised in Geneva, Switzerland as the 4th generation of the famed Mouawad family. Mouawad, a name well known to Europeans for haute joaillierie, is as celebrated for its extensive collection of unique diamonds as its cutting-edge design and retail philosophy. Founded in 1890 by master watchmaker and family patriarch David Mouawad, the company supplied important jewels to many European royal houses and wealthy individuals. Pascal moved to Los Angeles to pursue his further education, determined to bring the family business to the United States. He obtained his Gemology Degree from the GIA and his MBA at UCLA’s Anderson School of Management. Since his arrival on the Hollywood scene he has forged creative partnerships with high-profile A-list celebrities. Pascal’s collaborations include a jewelry line with Nicole Richie under the House of Harlow 1960 label. Famous faces to have have worn Mouawad creations include Nicole Kidman, Jennifer Lopez, Madonna, Gwen Stefani, Mary J. Bilge, Mariah Carey, Christina Aguilera, Giselle Bunche, Heidi Klum, Karolina Kirov, Adriana Lima, Tyro Banks, and Nicole Richie, to name just a few.
About Jermaine “JD” Dupri
Jermaine “JD” Dupri’s empire has moved and grooved us through an unbelievable list of career achievements beginning at age 11 and leading to the production of his first album at the age of 14. By 19, Dupri had discovered Kris Kross and garnered his first multi-platinum success. Not soon after, Dupri formed a joint venture with Columbia Records and So So Def was born. For more than ten years, So So Def has become one of the most successful independent music labels in the industry. Under Dupri’s creative vision, the label has produced chart-topping and platinum-selling artists from Xscape to Da Brat to Jagged Edge to Bow Wow. Known for making musical magic for some of the world’s biggest Pop, R&B and Hip-Hop artists, the Grammy Award winning producer has crafted hits for superstars including Janet Jackson, Mariah Carey, TLC, Usher, Bow Wow, Anthony Hamilton, Alicia Keys, Ludacris, Monica and more. A style guru and fashionista, Dupri has garnered countless professional awards from music industry organizations, publications, broadcast media, and various civic groups, including Atlanta Mayor Bill Campbell’s proclamation of Jermaine Dupri Day on October 9, 1999. In 2000, he received the first annual Phoenix Award from the NAACP in addition to many other honors. In 2002, he received the Heroes Awards from the Atlanta Chapter of NARAS, the National Academy of Recording Arts & Sciences. In 2006, he received ASCAP’s highest honor, their Golden Note Award, won his seventh R&B Songwriter Of the Year award from the noted songwriters organization, received the prestigious “Music of the Heart” award from the Lili Claire Foundation, is the youngest artist ever to be inducted into the Georgia Music Hall of Fame and was recently honored by the American Civil Liberties Union (ACLU) for his humanitarian work.