Too Old To Die Young: Russell Simmons

Too Old To Die Young is a short documentary series showcasing the lives of urban culture’s most legendary characters. This episode focuses on the world of Russell Simmons, one of music’s most successful moguls and a pioneer in bringing hip hop to a broader audience. Mass Appeal, alongside legendary publicist Bill Adler, spent the day following Russell, getting a better sense of his unique understanding and perspective on the world around him.

In the first episode of the new series, media O.G. Ill Bill aka Ill Badler aka Bill Adler catches up with creative entrepreneur Russell Simmons, a founder of Def Jam, Phat Farm, Global Grind, and countless other cutting-edge pop culture brands.

The two first met in 1983 while Adler was researching an article for People magazine about a new style of music coming out of the Bronx known as hip hop. The following year Simmons hired Adler as director of publicity for Def Jam Records and Rush Artist Management.

“It’s hard to describe a typical day cause I don’t have one,” Russell admits in the video. “God knows how many businesses and how many charities and how many social and political causes… so my days aren’t typical.” Case in point: on this particular day Russell takes Adler to a hot yoga class followed by cryotherapy—”you go to minus 300 degrees” Simmons remarks casually—prompting Adler to worry that he might end up “like a goddamn Popsicle.” But Russell talks him into stripping down and stepping into the cryo-tank anyway.

“That’s what age gives you—wisdom,” shares the hip hop legend and former late-night drinker who now touts the virtues of morning meditation. “You’re always moving towards this enlightenment thing.”

Trailer: GEOSTORM

After an unprecedented series of natural disasters threatened the planet, the world’s leaders came together to create an intricate network of satellites to control the global climate and keep everyone safe. But now, something has gone wrong—the system built to protect the Earth is attacking it, and it’s a race against the clock to uncover the real threat before a worldwide geostorm wipes out everything…and everyone along with it.GEOSTORM, starring Gerard Butler in theaters October 20, 2017.

Air Jordan 1 Gym Red

Air Jordan 1 Gym Red\ available now for $ 114

Jidenna Official Lyrics & Meaning

Jidenna’s latest single, “The Let Out,” off of his debut album The Chief, isn’t just another song about people leaving a function. While there are two separate versions—the radio single features both Nana Kwabana and Migos’ Quavo—the double entendre behind the track’s title and message is a little deeper than most people think.

Ridin’ Out Freestyles with DJ Magic

DJ Magic presents his series, Ridin’ Out. The rules are simple, you get in his car and if your bars are nice then you get to stay in. If they’re weak though he’s gonna kick you out! #RIDINOUT

Future – Use Me

Future is back with the release of his brand new visual called Use Me off his recent album Hndrxx.

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