Atlanta digital marketing firm BrightWhistle acquired for $20M+

Atlanta-based digital marketer BrightWhistle has been acquired by Influence Health.

While financial details were not disclosed, a source put the acquisition price at more than $20 million. The acquisition was confirmed Feb. 16.

BrightWhistle has developed software that helps health insurers, physicians and hospitals acquire new patients through search and social media.

The software scans social networks such as Twitter and Facebook to help, say, an orthopedic practice identify people who may need joint replacement surgery.

Birmingham, Ala.-based Influence Health (formerly MedSeek), develops software and services for hospitals. Private equity firm Silver Lake Sumeru and Essex Woodlands paid about $100 million for Medseek in 2012.

BrightWhistle will give Influence Health product diversification and a larger presence in the Atlanta market. The two companies entered in a joint marketing agreement in 2012.

BrightWhistle helps health-care providers attract the right patients for the right procedures in a targeted fashion.

The startup identifies the target demographic for whatever service line the client wants to market. The software finds that target across social networks and search engines, and then strategically places ads and marketing information to generate leads.

BrightWhistle’s online lead generation technology helps health-care providers qualify for federal financial incentives geared toward electronic health record adoption.

BrightWhistle, co-founded by CEO Greg Foster and Chad Mallory, has raised more than $2 million, so far.

Beyonce (@Beyonce) – Die With You

Beyonce Ft. Chris Brown "Jealous" (Remix)

Beyoncé decides to debut a new track called Die With You. This track is in honor of  Beyonce and Jay Z seventh year wedding anniversary.

Paul George to return Sunday

NBA: Indiana Pacers at Denver Nuggets

Paul George has chosen Easter Sunday to make his long-awaited comeback from a gruesome leg injury.

George announced via Instagram on Saturday morning that he intends to make his season debut in the Pacers’ home game Sunday night against the Heat.

The Pacers subsequently announced that George, coach Frank Vogel and team doctor Tim Hupfer will meet with the media Saturday after practice to expound on the All-Star’s planned return.

“The recovery has been a long process and this is another step in the process,” George said in a statement released by the team. “I thank everyone, my family, friends, doctors, our training staff, coaches, the entire Pacers family for their support and encouragement. I’m excited, but at the same time I’m aware I’m still in a rehab stage and will continue to work to get back to full strength.”

Pacers president of basketball operations Larry Bird said the team initially will limit George’s playing time.

“We’re happy to have Paul back in uniform, and this is just another step in his rehabilitation from the injury,” Bird said. “He has worked hard to get to this point and still has work to do, but it’s a positive step toward what we hope will be a full recovery at some point. His minutes will be limited in games he plays as we evaluate his progress moving forward.”

George has been sidelined since fracturing his right tibia and fibula in a ghastly fall while playing in a USA Basketball intrasquad scrimmage in Las Vegas on Aug. 1. He returned to the practice floor on Feb. 26 and initially targeted mid-March for his return, but the two-time All-Star has opted to be extra cautious and give himself more time to feel confident in his body.

“I wanted it to be March 14, but that obviously didn’t happen,” George told reporters earlier this week. “We’re just being smart about the situation. When the time’s ready, I’ll be back out there.”

George added Monday that he and the Pacers’ training staff “want to make sure I’m as close to 100 (percent) as possible.”

During a recent seven-game winning streak in March, George publicly wondered if his return this season would disrupt the team’s rhythm. But the Pacers (33-43), who have lost nine of their last 12 games, currently are 10th in the Eastern Conference playoff standings and are 1 1/2 games behind the eighth-place Heat (34-41).

Indiana picked up a much-needed victory Friday over Charlotte but will need a big lift from George to make the playoffs.

George, 24, averaged a career-best 21.7 points per game last season, when he emerged as one of the NBA’s top young stars.


Jon Hundreds of streetwear brand The Hundreds, shares his enormous hat and sneaker collection.

Why Jay-Z’s Music App Tidal Sounds Doomed

Giving away music is how you get people to pay for it. That might seem crazy, but it’s true, though Jay-Z doesn’t want to listen. He just launched a music streaming service called Tidal with Beyoncé, Daft Punk, Kanye, Arcade Fire, and Rihanna as co-owners contributing exclusive content. The goal is to get artists properly paid.

The problem is Tidal subscriptions costs $20 for high-definition streaming and $10 for regular quality, with no free ad-supported option. Most people won’t pay.

Focusing on exclusives is a cool concept that might appeal to crazy fans, but it’s probably not enough to make Tidal a big success.

Amy | Official Teaser HD | A24

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