U2 Releases Free Album ‘Songs of Innocence’ at Apple Event

U2 performs at Apple announcement

U2 performs at Apple announcement where they annouce new U2 album “Songs of Innocence” on September 9, 2014.

Courtesy of Apple

“It’s the largest album release of all time,” Apple CEO Tim Cook says of the group’s surprise album launch.

U2 has returned in stunning fashion: the legendary rock group has released a new album, Songs of Innocence, for free on iTunes, following its performance at the Apple event today (Sept. 9). The album is available for free to all iTunes usershere.

After Apple CEO Tim Cook introduced the new iPhone 6 and the iPhone 6 Plus, as well as the new iWatch, Cook spoke of the tech company’s relationship with music before introducing U2 as a surprise guest. “Music runs deep in Apple’s DNA, and runs through the core of all of our products,” said Cook. “Over that time we’ve built a deep relationship with the music industry and the artists that make it up … A decade ago we began a deep collaboration with one of the best bands of all time — and that band is U2. They have agreed to perform for us today.”

Following a performance of new single “The Miracle (Of Joey Ramone),” U2 was greeted by Cook onstage, as well as a round of applause from those in attendance at the Flint Center in Cupertino, Calif. “Wasn’t that the most incredible single you’ve ever heard!” Cook gushed.

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U2 frontman Bono then joked about the band’s long-delayed follow-up to 2009’sNo Line on the Horizon, saying that there were multiple albums recorded that didn’t quite cut it for the group. Bono said that he wanted U2’s new album, which was finished “as of this time last week,” to be “as good as our very best work.”

The album title was stated, and after some teasing questions (“How do we get this to as many people as possible?” Bono wondered aloud), Bono and Cook revealed that the album was being released to iTunes’ 500 million subscribers across 119 countries for free. The album, which Bono called “our most personal record,” will be exclusive to iTunes users through Oct. 13. Cook touted the surprise release as “the largest album release of all time.”

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The presentation concluded with a new Apple advertisement featuring U2 performing “The Miracle (Of Joey Ramone).” The commercial harkens back to the classic 2004 iPod ad in which the band’s “Vertigo” was performed.

The surprise album announcement follows weeks of rumors that the band would announce its next project at the Apple event, as well as confirmation at the group’s first album in five years would be arriving before the end of the year. “We hope to have it out some time this year, and to have [the music] shortly,” Interscope chairman John Janick told Billboard in its Fall Album Preview.

According to U2.com, the album was recorded in Dublin, London, New York and Los Angeles, and its 11 tracks were largely produced by Danger Mouse, Paul Epworth and Ryan Tedder, with Declan Gaffney and Flood also contributing to the production. “Invisible,” a song U2 debuted in a Super Bowl commercial in February in partnership with Bank of America and (RED), does not appear on theSongs of Innocence track list.

Songs of Innocence will be released physically on Oct. 14 with a 24-page booklet. A deluxe edition with four additional tracks and an acoustic session of album tracks will be also released that day.

A Sad Announcement


dough snow

Hey buddies.

This is so difficult to tell you.

We came to a really hard decision this weekend. We’re closing Dough. The last day will be Sunday, September 14th.

You guys have been the best customers ever. You’ve been kind and patient as we built the business from it’s first Stealth Sunday experiments. And we’re going to miss you.

We love how Dough has become a community hub and Sundays are really magical. Friends and families meeting up for a lazy Sunday breakfast, meeting each other, making new friends. We hope something else rises to fill the void.

Our employees are almost as sad as we are about this. They’re awesome folks and if you know of any job openings that would be a good fit, please pass them along: info@doughbakery.com.

Atlanta is a small town for such a big city and if we don’t see you this week, I’m sure we’ll see you around.

Thanks for the memories,

Team Dough

Apple Introduces the iPhone 6 & iPhone 6 Plus

Image of Apple Introduces the iPhone 6 & iPhone 6 Plus

Phone 6 is merely 6.9mm while the Plus clocks in at just 7.1mm. Both phones employ Apple’s latest Retina HD display, each boasting the full sRGB wide color gamut and dual-domain pixels on the photo-aligned IPS display for a wider angle of view. While the iPhone 6 sports a 4.7″ display at a resolution of 1334 by 750 with 326 pixels per inch, the Plus sports a 5.5″ display with full 1080p resolution at 1920 by 1080 with 401 pixels per inch — thus giving the two phones more than one million and two million pixels, respectively.

Taking advantage of the iPhone 6 Plus’s screen is the inclusion of a brand new landscape view. Essentially a modified take on that of the iPad and optimized for the device, the view is available for everything from the home screen to the apps themselves and also includes extra functionality thanks to a larger on-screen keyboard.

Powering the phones is the Apple-designed A8 chip, which offers up to 25% faster processing power and 50% faster graphics — improvements that effectively make the 6 50 times faster than the original iPhone with graphics that are 84 times faster. Working in conjunction with the A8 is an M8 coprocessor that continuously measures motion data from the accelerometer, gyroscope, and compass while a new built-in barometer senses air pressure to measure relative elevation — all of which are perfect for the included iOS 8 and its flagship Health app.

Additional improvements over its predecessor include faster LTE — and more bands than any other smartphone for better roaming — Voice over LTE, 802.11ac for Wi-Fi speeds up to three times faster than the iPhone 5s, and the inclusion of Wi-Fi calling for making high-quality calls when cell conditions are poor.

The iPhone 6 and iPhone 6 Plus mark a complete overhaul to Apple’s iSight camera for improved photos and video. The new 8MP iSight features 1.5µ pixels, ƒ/2.2 aperture, and an all-new sensor along with DSLR-inspired Focus Pixels and software improvements like faster autofocus, next-generation local tone mapping, and advanced noise reduction. Furthermore, Apple’s A8 chip includes an image signal processor that helps with both shaky hands and low light while burst mode detects smiles and blinks in order to recommend the best picture.

The new phone also represents Apple’s latest advances in video as it looks to “replace” the video camera in much the same way that it’s done to point-and-shoots. A new Apple-designed video encoder allows for the capture of slow-mo video at 120 fps or 240 fps, cinematic video stabilization basically turns your phone into a steady-cam, and continuous autofocus makes focus changes automatic and nearly undetectable.

Joining the overhauled iSight is a new FaceTime HD camera with an all-new sensor and larger ƒ/2.2 aperture that lets in over 80% more light. It even includes a burst mode that can capture up to 10 photos per second, improved face detection, and single-shot HDR photos.

Last but not least, users can customize their phones with new in-house silicone cases — available in six different colors, including a special (PRODUCT)RED edition — or five different colorways of Apple’s latest leather case.

Available in gold, silver, and space grey with 16, 64, and 128GB of storage, the iPhone 6 and iPhone 6 Plus start at $199 and $299 USD (with a two-year carrier contract), respectively, and are due out September 19. Pre-orders begin September 12.

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