Campouts to Photo Verification: How Nike Changed Sneaker Releases

Nikestore launched one of the most lauded in their efforts to combat bot-usage and add-to-cart services. Their surprise checkout verification hit users attempting to purchase either the Air Jordan 3 “Infrared 23″ or the Nike Kobe 9 Elite “Perspective” with a set of photos to connect words to or a math equation to prove that they were indeed human.

A couple more pieces of the puzzle as far as Nike’s attempts to thwart automatic purchasing and eliminate sneaker-related chaos are Nike’s putting an end to the era of midnight releases and their introduction of massive restocks featuring a load of coveted items from a particular season. The abolishing of midnight releases was mostly a safety issue, with early morning releases being easier on managers at Nike and the various big-box retailers. Nikestore was also affected though; sneakers were now available at 8AM EST rather than midnight.

Plies (@plies) Feat Woop (@TheRealWoopWoop) – F**k Nigga Fee

Plies drops releases an official visual for his latest single called Fuck Nigga Fee featuring Woop. Plies latest mixtape Da Last Real Nigga Left, is out now.

Tiffany Foxx (@1tiffanyfoxx) Feat Pusha T (@PUSHA_T), Young Thug (@YoungThugWorld) & Chubbie Baby (@ItsChubbieBaby) – Young N Thuggin

Tiffany Foxx links up with Pusha T, Young Thug and Chubbie Baby for her latest release called Young N Thuggin produced by KE On The Track and Beats Merchanics.

Tank (@therealtank) – Youre My Star

Tank return with the drop of his brand new single called You’re My Star. This serves as the first offering from Tank upcoming album Stronger, which will be dropping later on this year.

Courtney Noelle (@CNBBRAND) Feat Ty Dolla $ign (@tydollasign) – Just Fuckin

Taylor Gang own Courtney Noelle links up with her fellow labelmate Ty Dolla $ign for her new single called Just Fuckin produced by D.R.U.G.S. Courtney new mixtape titled Love On The Run, will be released tomorrow.