Nike KD VI Aunt Pearl

The KD VI Aunt Pearl will be available on February 27 at Nike.com

Bruno Mars Scores Most-Watched Super Bowl Halftime Show Ever

Bruno Mars and the Red Hot Chili Peppers Perform at Super Bowl XLVIII on Feb. 2, 2014 in New Jersey

Bruno Mars and the Red Hot Chili Peppers Perform at Super Bowl XLVIII on Feb. 2, 2014 in New Jersey

Bruno Mars and the Red Hot Chili Peppers’ performance attracted the largest audience in the history of Super Bowls, attracting 115.3 million viewers, Fox announced Monday, citing Nielsen data.

That figure surpasses the prior record of 114.0 million set by Madonna two years ago and the 110.8 million who tuned in to see Beyonce last year.

Mars sang “Give it Away” with the Peppers, executed James Brown dance moves and Police riffs and closed with his hit ballad “Just the Way You Are” at halftime of a blowout won by the Seattle Seahawks, 43-8. The game had an average viewing audience of 111.5 million viewers, the largest in history.

The final number was significantly higher than than 98.88 million viewers reported in the overnight ratings from Nielsen that measure the top 56 markets. It initially appeared Super Bowl XLVIII would be the fifth most-watched in history.

The one musician who may well have received the most exposure for new music is Prince, who guest-starred on “New Girl” immediately after the game. The episode, watched by nearly 26 million viewers, included a performance of his new song “PretzelBodyLogic.”

T.I. (@TIP) Feat Problem (@ItsAProblem), Young Dro (@dropolo) & Trae Tha Truth (@TRAEABN) – Check

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

SoundCloud: HUSTLE GANG FT TI ,PROBLEM,YOUNG DRO , TRAE THA TRUTH

The Hustle Gang camp

T.I. along with with some hustle gang memeber Young Dro and Trae Tha Truth are back with a new track called Check featuring, Problem and produced by 1500 Or Nothin. This is the first offering from DJ Whoo Kid, DJ Skee and DJ MLK’s ‘SXSE Vol 1′ mixtape dropping soon.

What’s New in Serato DJ 1.6

Along with Rane Hardware support, Serato DJ 1.6 includes the Pitch ‘N Time DJ Expansion Pack, Quantize, Nameable Cue Points, Jet Pack FX Expansion Pack, support for the Pioneer DDJ-SZ & Numark V7 Pro Controllers and the brand new Denon DJ MC6000MKII & Reloop Terminal Mix 8 DJ Intro Controllers. Plus a healthy dose of maintenance bug fixes for continued stability and performance.

YouTube Has Paid Out $1 billion to Music Industry In Last Few Years

YouTube Has Paid Out $1 billion to Music Industry In Last Few Years

Tom Pickett, Vice President of Content of YouTube, speaking on a Midem 2014 panel about online video.

Google Inc. disclosed on Sunday that its YouTube video platform has paid out more than $1 billion to music rights holders “over the last several years,” putting the California technology company among the top sources of digital revenue for the embattled music industry outside of download sales.

The statement, made by YouTube VP of content Tom Pickett, came in answer to a question during a panel discussion at Midem in Cannes, France, about how much value Google as a technology platform places on music and whether artists are making meaningful money by being on the platform. YouTube had earlier stated that it has paid “hundreds of millions of dollars” to the music industry.

“We are very much into music,” Pickett said, adding later that, “If you think about it, we’ve paid out to the music industry over the last several years over $1 billion. So there is money being generated in this ad-supported model. It is going to artists.”

Pickett pointed out that the money YouTube pays out goes to “thousands and thousands” of musicians and rights holders, addressing the complaint that some individual artists may not see large checks because the per-view payment is relatively small.

Jordan Berliant, a panel member and head of music management at The Collective Music Group which represents Linkin Park, Stone Temple Pilots and Staind, added that YouTube “can be a place to make money,” but that, “It’s not a place to make money right now.” Berliant added that he doesn’t blame YouTube, whose business model relies largely on advertising, which in turn relies on having a massive audience.

The session got testy when panelist Geoff Taylor, the chief executive of BPI and the BRIT Awards, referred the revenue his artists receive from YouTube and other ad-supported music streaming services as “pennies and pence,” when compared to paid streaming services such as Spotify’s premium tier and Deezer. Taylor said he hoped YouTube will develop a “mixed model” that also includes a paid subscription service.

YouTube already has the necessary music licenses to launch a paid subscription music streaming product and is expected to launch its service sometime this year.

Taylor took another shot at Google towards the end of the session, accusing the search giant of doing little to remove links to illegal sites that distribute pirated music or sell software that can be used to record music videos on YouTube, Vevo and elsewhere.

“When you know that stuff is illegal, you surely have got the responsibility to take that knowledge into account and do something with your search rankings, which gives the legal sites a chance to put themselves in front of consumers rather than the pirate sites,” Taylor said. “To have a really productive partnership, Google and YouTube need to do more on that.”

Wale Feat Rick Ross (@rickyrozay), Fat Trel (@FATTREL) & Young Thug (@YoungThugWorld) – Clappers (Remix)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

SoundCloud: Wale Ft Rick Ross, Fat Trel & Young Thug – Clappers (Remix)

Wale releases the the official remix to his single Clappers featuring Rick Ross, Fat Trel and Young Thug produced by Hit-Boy. Wale album The Gifted, which is in stores now.