Apple Officially Introduces the Apple Watch

At once a comprehensive health and fitness companion, an extremely precise and customizable timepiece and an intimate way to connect and communicate, the Apple Watch is what Tim Cook describes as “the most personal device we’ve ever created.”

The key development with Apple Watch is the Digital Crown. The Digital Crown allows you to scroll, zoom, and navigate Apple Watch without covering the display. It’s a versatile tool that answers the fundamental challenge of how to magnify content on a small display – you can magnify content, scroll through lists and messages, and make selections. All without obstructing the screen.

With a flexible Retina display the Apple Watch is laminated to a single crystal of sapphire, the hardest transparent material after diamond. It is Apple Watch is built from custom alloys of stainless steel, aluminum, and 18-karat gold. With bands as thoughtfully designed as the watch itself in leather, metal or plastic. There are a range of watch faces and millions of ways to personalize them.

The Home screen looks familiar, but it’s a new experience designed for the Apple Watch display.

You can receive and send messages in amazing ways — from your wrist. You can send preset phrases, smart responses based on your conversation, audio messages, your location — even interactive emojis. Apple Watch also has Siri so you can dictate a message, check your calendar, find the nearest coffee shop, and more. Maps doesn’t just show you the way, it guides you to go right or left with a tap.

Apple Watch comes with two apps that give a complete picture of your health and fitness. The Activity app monitors movement throughout the day while the Workout app tracks dedicated workouts. A custom sensor measures intensity by tracking your heart rate. It also has an accelerometer to measure body movement while the GPS and Wi-Fi in your iPhone help track your distance.

Apple Watch requires either an iPhone 5, 5c, 5s, 6, or 6 Plus. It will be available in 3 versions – Apple Watch, Apple Watch Sport, and Apple Watch Edition. Available early next year starting at $349.

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