Everyone knows that Samsung has purchased one million Jay-Z “Magna Carta Holy Grail” digital albums to be given away to the phone maker’s customers. It is a novel and creative marketing move and it has rightly stimulated a healthy conversation about the sale’s meaning and implications for the modern music business.
One of our program’s requirements is that an album can become eligible for certification 30 days after release date. (There are other rules, of course – such as requiring that the price of the album meet certain requirements.) The 30-day rule exists to take into account potential returns of physical product – CDs, cassettes, vinyl, etc. that could be shipped to brick and mortar retailers and returned, in which case our auditors do not count the sales.
Also at the time in 2004, sales of digital albums were virtually non-existent and accounted for a small fraction of overall digital sales. Fast forward a decade and that’s obviously no longer the case.
We think it’s time for the RIAA – and Gelfand, Rennert & Feldman – to align our digital song and album certification requirements. That’s why today we are officially updating this rule in our G&P Program requirements. Going forward, sales of albums in digital format will become eligible on the release date, while sales of albums in physical format will still become eligible for certification 30 days after the release date.
Not only do we believe it’s sensible and logical to align digital album rules with those we have maintained for digital singles since the program’s inception, we also consider today’s move in line with our larger efforts to modernize the G&P Program to reflect the new music marketplace. In May we announced the integration of on-demand streams to the program to more broadly recognize online demand for songs.
The reality is that how fans consume music is changing, the music business is changing as labels and artists partner with a breathtaking array of new technology services, and the industry’s premier award recognizing artists’ commercial achievement should similarly keep pace. In short, we’re continuing to move the 55-year-old program forward and it’s a good day when music sales diversification and innovative strategies meet the RIAA’s time-tested, gold standard requisites for certification.
Director, Communications and Gold & Platinum Program, RIAA
Snoop Lion debuts the official visual for his latest single called Torn Apart featuring Rita Ora. This is featured on Snoop new album Reincarnated, which is in stores now.
Rita Ora will now grace the cover of the British GQ Magazine. In the new issue of GQ she discusses with Ed Caesar the nature of a-list dating, her Kosovan homecoming and the dirty side of fame.
2 Chainz is back with the release of his brand new video called Feds Watching featuring Pharrell, the first single off his upcoming sophomore album B.O.A.T.S. II: Me Time, due out in September.
Ciara is back with her brand new visual for I’m Out featuring Nicki Minaj. This is the second single that is featured on Ciara upcoming album titled Ciara, due out on July 9.