Apple Officially Introduces the Apple Watch

At once a comprehensive health and fitness companion, an extremely precise and customizable timepiece and an intimate way to connect and communicate, the Apple Watch is what Tim Cook describes as “the most personal device we’ve ever created.”

The key development with Apple Watch is the Digital Crown. The Digital Crown allows you to scroll, zoom, and navigate Apple Watch without covering the display. It’s a versatile tool that answers the fundamental challenge of how to magnify content on a small display – you can magnify content, scroll through lists and messages, and make selections. All without obstructing the screen.

With a flexible Retina display the Apple Watch is laminated to a single crystal of sapphire, the hardest transparent material after diamond. It is Apple Watch is built from custom alloys of stainless steel, aluminum, and 18-karat gold. With bands as thoughtfully designed as the watch itself in leather, metal or plastic. There are a range of watch faces and millions of ways to personalize them.

The Home screen looks familiar, but it’s a new experience designed for the Apple Watch display.

You can receive and send messages in amazing ways — from your wrist. You can send preset phrases, smart responses based on your conversation, audio messages, your location — even interactive emojis. Apple Watch also has Siri so you can dictate a message, check your calendar, find the nearest coffee shop, and more. Maps doesn’t just show you the way, it guides you to go right or left with a tap.

Apple Watch comes with two apps that give a complete picture of your health and fitness. The Activity app monitors movement throughout the day while the Workout app tracks dedicated workouts. A custom sensor measures intensity by tracking your heart rate. It also has an accelerometer to measure body movement while the GPS and Wi-Fi in your iPhone help track your distance.

Apple Watch requires either an iPhone 5, 5c, 5s, 6, or 6 Plus. It will be available in 3 versions – Apple Watch, Apple Watch Sport, and Apple Watch Edition. Available early next year starting at $349.


“Always make a total effort, even when the odds seem entirely against you. Never quit trying; Never feel like you don’t have a chance to win because you always do.”
-Arnold Palmer

The We Are Atlanta weekend events

Think It’s A Game (T.I.G.) Records announces the inaugural We Are Atlanta weekend Thursday, September 18, 2014 through Sunday, September 21, 2014 sustained by the City of Atlanta and Mayor Kasim Reed.

The weekend echoes the goals of T.I.G. Records by providing safe and entertaining environments for all ages to enjoy. Events range from a community clean-up to a live concert showcasing talented acts such as Rich Homie Quan, Trinidad James, ForteBowie, Lucci and more.

As a pledge of continued support to the City of Atlanta’s Zero Waste Campaign, T.I.G Records will have awareness stations throughout each event providing information about recycling, water management, and energy conservation. In an effort of unifying Atlanta, Uber will also support these events, providing attendees with a safe and timely transportation alternative. T.I.G. Records intends to make this weekend entertaining for all Atlantans and those in support of an enjoyable weekend experience.

The We Are Atlanta weekend events include:

Thursday, September 18th T.I.G. Records presents Welcome To Atlanta
Friday, September 19th C.U.T.S (Clean Up the Streets)
Saturday, September 20th Art of Atlanta hosted by Karen Civil
Sunday, September 21st T.I.G. Records presents We Are Atlanta Concert You may also

U2 Releases Free Album ‘Songs of Innocence’ at Apple Event

U2 performs at Apple announcement

U2 performs at Apple announcement where they annouce new U2 album “Songs of Innocence” on September 9, 2014.

Courtesy of Apple

“It’s the largest album release of all time,” Apple CEO Tim Cook says of the group’s surprise album launch.

U2 has returned in stunning fashion: the legendary rock group has released a new album, Songs of Innocence, for free on iTunes, following its performance at the Apple event today (Sept. 9). The album is available for free to all iTunes usershere.

After Apple CEO Tim Cook introduced the new iPhone 6 and the iPhone 6 Plus, as well as the new iWatch, Cook spoke of the tech company’s relationship with music before introducing U2 as a surprise guest. “Music runs deep in Apple’s DNA, and runs through the core of all of our products,” said Cook. “Over that time we’ve built a deep relationship with the music industry and the artists that make it up … A decade ago we began a deep collaboration with one of the best bands of all time — and that band is U2. They have agreed to perform for us today.”

Following a performance of new single “The Miracle (Of Joey Ramone),” U2 was greeted by Cook onstage, as well as a round of applause from those in attendance at the Flint Center in Cupertino, Calif. “Wasn’t that the most incredible single you’ve ever heard!” Cook gushed.

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U2 frontman Bono then joked about the band’s long-delayed follow-up to 2009’sNo Line on the Horizon, saying that there were multiple albums recorded that didn’t quite cut it for the group. Bono said that he wanted U2’s new album, which was finished “as of this time last week,” to be “as good as our very best work.”

The album title was stated, and after some teasing questions (“How do we get this to as many people as possible?” Bono wondered aloud), Bono and Cook revealed that the album was being released to iTunes’ 500 million subscribers across 119 countries for free. The album, which Bono called “our most personal record,” will be exclusive to iTunes users through Oct. 13. Cook touted the surprise release as “the largest album release of all time.”

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The presentation concluded with a new Apple advertisement featuring U2 performing “The Miracle (Of Joey Ramone).” The commercial harkens back to the classic 2004 iPod ad in which the band’s “Vertigo” was performed.

The surprise album announcement follows weeks of rumors that the band would announce its next project at the Apple event, as well as confirmation at the group’s first album in five years would be arriving before the end of the year. “We hope to have it out some time this year, and to have [the music] shortly,” Interscope chairman John Janick told Billboard in its Fall Album Preview.

According to, the album was recorded in Dublin, London, New York and Los Angeles, and its 11 tracks were largely produced by Danger Mouse, Paul Epworth and Ryan Tedder, with Declan Gaffney and Flood also contributing to the production. “Invisible,” a song U2 debuted in a Super Bowl commercial in February in partnership with Bank of America and (RED), does not appear on theSongs of Innocence track list.

Songs of Innocence will be released physically on Oct. 14 with a 24-page booklet. A deluxe edition with four additional tracks and an acoustic session of album tracks will be also released that day.

A Sad Announcement


dough snow

Hey buddies.

This is so difficult to tell you.

We came to a really hard decision this weekend. We’re closing Dough. The last day will be Sunday, September 14th.

You guys have been the best customers ever. You’ve been kind and patient as we built the business from it’s first Stealth Sunday experiments. And we’re going to miss you.

We love how Dough has become a community hub and Sundays are really magical. Friends and families meeting up for a lazy Sunday breakfast, meeting each other, making new friends. We hope something else rises to fill the void.

Our employees are almost as sad as we are about this. They’re awesome folks and if you know of any job openings that would be a good fit, please pass them along: [email protected].

Atlanta is a small town for such a big city and if we don’t see you this week, I’m sure we’ll see you around.

Thanks for the memories,

Team Dough

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