Nicki Minaj is officially back with her reply to Remy Ma ShETHER with her own track called No Frauds featuring Drake & Lil Wayne.
Sway meets up Mack Wilds (DeeVee) and Pete Rock at Platinum Studios to discuss structuring a song, the experience of recording in a studio, and the importance of chemistry between recording artist and producer.
He also rates luxury bunkers, Home Improvement, Coney Dogs and more in the next episode of Over/Under
A mythic saga of dreams, desire, soul and sound, The Get Down chronicles the epic musical evolution from disco to hip hop that defined 1970s New York City – as told by the relationships, struggles, triumphs, and artistry of the South Bronx teens who saw it through. Part II streaming April 7th.
Too Old To Die Young is a short documentary series showcasing the lives of urban culture’s most legendary characters. This episode focuses on the world of Russell Simmons, one of music’s most successful moguls and a pioneer in bringing hip hop to a broader audience. Mass Appeal, alongside legendary publicist Bill Adler, spent the day following Russell, getting a better sense of his unique understanding and perspective on the world around him.
In the first episode of the new series, media O.G. Ill Bill aka Ill Badler aka Bill Adler catches up with creative entrepreneur Russell Simmons, a founder of Def Jam, Phat Farm, Global Grind, and countless other cutting-edge pop culture brands.
The two first met in 1983 while Adler was researching an article for People magazine about a new style of music coming out of the Bronx known as hip hop. The following year Simmons hired Adler as director of publicity for Def Jam Records and Rush Artist Management.
“It’s hard to describe a typical day cause I don’t have one,” Russell admits in the video. “God knows how many businesses and how many charities and how many social and political causes… so my days aren’t typical.” Case in point: on this particular day Russell takes Adler to a hot yoga class followed by cryotherapy—”you go to minus 300 degrees” Simmons remarks casually—prompting Adler to worry that he might end up “like a goddamn Popsicle.” But Russell talks him into stripping down and stepping into the cryo-tank anyway.
“That’s what age gives you—wisdom,” shares the hip hop legend and former late-night drinker who now touts the virtues of morning meditation. “You’re always moving towards this enlightenment thing.”