By Harold Cates.
http://youtu.be/gg0sRF2mDzs
You know about Magic Johnson, but maybe you’re not familiar with Peter Guber. He is one of Magic Johnson’s business partners. He is the owner of Mandalay Entertainment, the NBA’s Golden State Warriors, and a minority owner of the LA Dodgers.
This video speaks on the importance of story telling in business and how it can make your business successful. Check out his book, Tell to Win.