Jay-Z Buys Billionaire Boys Club

Jay-Z Buys Billionaire Boys Club
When it was announced a while ago, that NIGO had sold A Bathing Ape to I.T. from Hong Kong, a question that right away came up in our mind was ‘What Will Happen To Billionaire Boys Club?’, the brand founded by NIGO and Pharrell Williams.
Well, today we get the answer. Jay-Z has purchased the exclusive licensing rights to produce and distribute Billionaire Boys Club. The label will be managed under the Rocawear umbrella and Jay-Z will keep Pharrell on board as creative director. Let’s see what will happen to the brand under this new reign. We will of course keep you posted. (GQ)

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3 Comments
  1. Check Jay Z twitter He says no purchase they are in partnership

  2. He says that about every business venture he gets into. It’s a purchase.
    #GetMoney

  3. Ahhhh HELl no there goes the neighborhood. Every time some mon$$y man jumps a VERY creative co. The Co gets ummmm boo booo. I mean come are you going to the mall & when you walk in say Man I’m getting a Roc-a-wear outfit.

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