HTC introduces an exclusive golden smartphone, targeting a certain category of people, willing to spend a fortune on a tech device. The brand new Gold HTC One is a 18K gold bling-bling gadget, being practically the most expensive HTC phone ever produced.
This golden version marks the 18th anniversary of the MOBO Awards (Music of Black Origin).To make the event memorable for both, the public and participants, one of the five exclusive golden handsets made in a partnership with Goldgenie is already reserved for the winner of Best Newcomer category. Since the winners are usually rewarded with gold discs, the headline sponsor (HTC) thought of acknowledging the winner’s talent through something of major significance but somehow, adapted to the times we’re living (a golden smartphone). Phil Blair, president of HTC Europe, Middle East, and Africa states that he is absolutely sure that the winner will love his/her exclusive phone.
“To achieve this luxury look, the zero gap unibody of the HTC One on the front and back is plated in 18ct gold. It is polished to give a sophisticated finish and a special MOBO 18 logo is laser etched on the rear of the device. These elements come together to create the ultimate recognition for the prestigious music awards show.” The stylish Gold HTC One comes with a whooping price too: $ 4,422.