Over the weekend, Future announced a new partnership deal with Reebok, Complex points out. The rapper posted pictures of himself modeling the brand’s “Overbranded” InstaPump Fury line, which is set to be released as part of Reebok’s Fall 2016 campaign. Future joins Kendrick Lamar and Swizz Beats on the Reebok roster.
“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” Todd Krinsky, Global Vice President of Reebok Classic and Entertainment, told Complex. “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries.”
Future said of the partnership: “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”