These days, Bad Boy Records has been less than impressive with lackluster artists and groups like Day 26, Danity Kane, Cassie, Diddy-Dirty Money and many more seen here in the artist graveyard or as Bad Boy would say, their Rooster. Bad Boy has always pumped out hits, but NOT like the 90s and many artists were thrown to the waste side after one or two albums.
It was said in many circles that Diddy didn’t want his artist’s light to shine brighter than his and that Bad Boy had many sign shady record deals, observant costs, leaving many artists now destitute with no outlet or label to produce them. Today there is less than a handful of artists making a buzz from Bad Boy like Janelle Monae and French Montana. The only problem is none of his current artists (Cassie, Janelle Monae or French Montana) have reached platinum or gold success.
BOBBi G
Damn. I feel like it’s about time Diddy stopped trying to build artists and do what he does best and that’s build products via the lifestyle brand that he is. With that being said it’s sad cuz the Bad Boy name was a Rap staple.
DJ SynCity
Much memories. Proud to be an Alumni. Best wishes to Diddy’s new ventures. Making money in music isn’t what it used to be. Great move.
Onyx
Not surprising & good bizz!
LC
When a record label with big name artist’s like this drop something bigger and better will come into play.
The Caterer The Innovator
he got to be doing pretty damn good money wise to be closing bad boy I’m not even surprised though