Christian Louboutin ‘Tattoos To Measure’
Christian Louboutin just launched a service in all men’s boutiques i Paris, London and Los Angeles that will allow customer’s to let their own tattoos be embroidered on a pair of shoes. launches a bespoke service which offers shoppers an opportunity to create a one-of-a-kind shoe.
Christian Louboutin about the concept:
‘It started as an idea of a present for a friend, I made a pair of shoes for him embroidered with his tattoo. A lot of my friends have tattoos, I realised that it’s not only just a part of pop culture but a bit of a map on someone’s body which says something about people. A part of their life, like an armour or a crest. Instead of carrying someone else’s crest on a loafer, I thought it would be a modern armouries , your own crest on your own shoe. Instead of a classical made to measure bespoke shoe, which other men’s shoe brands do very well, this is my modern approach to bespoke.’
The service is also available for ladies, where four classic styles are offered; the Rollergirl flat, the Louis sneaker, the elegant Belle Ankle boot, and the Highness pump.