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Justin Timberlake Named Creative Director of Bud Light Platinum


Justin Timberlake has teamed up with Bud Light Platinum to become the brand’s new creative director, Anheuser-Busch announced Thursday, with a new commercial featuring the singer and his comeback single “Suit & Tie” debuting during Sunday nights’ Grammy Awards. The partnership was brokered by ad agency Translation, who just last year teamed with Budweiser for the Jay-Z curated festival Made In America.
As part of the deal, Timberlake will be charged with providing “creative, musical and cultural curation” for the Bud Light Platinum brand, per a press release announcing the partnership. Additional terms were not disclosed. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” Timberlake said in a statement. “I’m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well.”
Budweiser has previously tapped Jay-Z for a similar creative director role for its Budweiser Select brand in 2006, and continues to work with musicians on endorsement pacts. Pitbull is currently the face of Bud Light, with two campaigns geared toward the English and Spanish-language markets currently airing.
“Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum’s identity in the lifestyle space,” Paul Chibe, Anheuser-Busch’s vice president of U.S. marketing, said in a statement. “Since launching Bud Light Platinum last year, we’ve worked to align the brand closely with music, including leveraging tracks by Kanye West and Avicii in our first ads. Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand.”
The Timberlake-Bud Light Platinum pact is also the third in a trio of musician-based creative director deals in the past week alone, from Swizz Beatz joining Monster earlier this week as an investor and board member to Beatz’ wife Alicia Keys joining BlackBerry last week as the global creative director of BlackBerry.
Bud Light is the latest marketer to announce plans to debut music-related creative during this Sunday’s Grammys. Pepsi will premiere a spot featuring “X Factor” season 2 winner Tate Stevens, Cover Girl will unveil new ads featuring spokesmusicians Janelle Monae and Nervo, and Chevrolet will debut its first advertising for new tagline “Find New Roads” with an expected music focus. Ads for this year’s ceremony reached a record peak of $900,000 for certain 30-second spots, following 2012’s second-highest ratings in Grammy history.

Jermaine Dupri on discovering Alicia Keys & 20yrs of So So Def | SoundCheck


Federal Reserve: We were hacked, but critical operations weren’t affected


Federal Reserve: We were hacked, but critical operations weren’t affected

Following reports that hacktivist group Anonymous broke into the Federal Reserve and stole personal information for 4,000 bank executives, the Fed announced today that it has, in fact, been breached.
“The Federal Reserve system is aware that information was obtained by exploiting a temporary vulnerability in a website vendor product,” a spokesperson said in a statement.
The Fed went on to explain that the hack did not affect any “critical operations” and the hole that originally let the attackers in has since been patched and is “no longer an issue.”
Anonymous published information for these banking executives over the weekend by placing a file on the Alabama Criminal Justice Information Center .gov website. It further distributed the information — which include phone numbers, login credentials, and names of bankers — on a new Twitter account called OpLastResort.
OpLastResort represents a new effort by the hacktivists to gain computer crime law reform following the suicide of Aaron Swartz, who is known as a cofounder of Reddit. Swartz was being prosecuted for downloading millions of JSTOR articles using MIT’s network. Anonymous also reportedly hit MIT calling for the same reform. The university admitted today to experiencing three separate attackssince Swartz’s death.
Anonymous also claims it has a “warhead,” or important file of information, from the Department of Justice. It threatens to release this so-called warhead should the reforms not to pass.
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