“What are you prepared to give for your dream? If it is not everything…stop pipe dreaming.”
Mariah Carey talks about her new single “The Art of Letting Go”, releasing it exclusively on Facebook and how to make a hit song with Jermaine Dupri.
YouTube is preparing a premium on-demand music service — akin to a Spotify, but with video — to launch later this year, according to several sources familiar with the plans.
The service, designed with mobile listening in mind, will have a free component and a premium tier that offers unlimited access to a full catalog of tracks similar to what’s already available via YouTube’s parent company, Google Inc., via its All Access subscription music service. Premium features would include the ability to cache music for offline listening and removing ads.
The free tier is likely to be unlimited, on-demand access to full tracks on all platforms, including mobile, said several people who have been briefed on the proposed service. In that sense, the paid tier is more of a “soft sell” as YouTube’s primary goal is to continue to amass ears and eyes to its mobile platform to sell ads.
But having a paid tier, with all the required licenses for a premium on-demand product, gives YouTube more flexibility in packaging and selling music with fewer restrictions on what it can do with the music, multiple sources pointed out. In addition, there are strategic reasons for developing a premium music video service that could be paired up with other Google products in the future, including Google Glass.
YouTube declined to comment on its plans.
“We’re always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans,” YouTube said in a statement. “However, we have nothing to announce at this time.”
While the timing of the service’s launch has not been determined, YouTube has said it is hoping to release a product this year. If it succeeds, YouTube could come out ahead of Beats Music, which is supposed to launch later this year, but could be delayed until early next year, according to several people knowledgeable with Beats.
YouTube, through its parent company Google, already secured most of the licenses it needs to launch a music service earlier this year, beginning with Warner Music Group in March, followed by Sony Music Entertainment and Universal Music Group. The licenses obtained were for both Google’s All Access service, which launched in May, and for a YouTube music service.
Many younger listeners already use YouTube as a free, on-demand jukebox — searching for, and finding, official music videos of major releases. The challenge for YouTube has been to create a service that would be better than what it currently offers its audience in order to justify a monthly fee of around $10.
One big added feature could be the ability to stream full albums. Currently, not all songs in an album are available on YouTube because artists generally select one or two tracks from any single album to feature in a music video. A second potential premium feature would be offline cacheing of songs and videos so users can listen on their mobile devices even when they’re not connected or when they’re trying to save on bandwidth costs or battery consumption. Finally, the removal of ads would almost certainly be a feature in the premium offering, sources said.
The introduction of a premium music tier is likely to coincide with a larger redesign of the YouTube mobile app that would give users a simple, clean interface in which to listen to music, create custom playlists and watch videos at the same time.
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Mariah Carey Says Jermaine Dupri’s ‘Genius’ Single Release Will Make Her A ‘Regular Person’ Carey and Dupri dish to MTV News about releasing ‘The Art of Letting Go’ directly to Facebook fans on November 11.
Mariah Carey and Jermaine Dupri have cemented a rock-solid legacy over the past 18 years, collaborating on some of the singer’s biggest hits, beginning with “Always Be My Baby.” But the longtime friends are embarking on a new chapter together with the release of Carey’s “The Art of Letting Go” on November 11.
In addition to the classics they’ve crafted, Carey and Dupri have a connection beyond the studio. This summer, the legendary So So Def Recordings founder took on a management role in Mariah’s camp — a role he has played unofficially in the careers of artists such as Bow Wow and Kriss Kross.
“We’ve always had similar tastes in music,” Mariah told MTV News of their relationship. “So we met because he was already producing great records and I wanted to work with the person behind the music that I was listening to and loving. That’s when people were [shocked] — ‘she’s trying to work with rappers.’ They didn’t know what to do with that.”
Dupri’s first order of business in his management role was encouraging Carey to release her new song via Facebook, in an effort to speak directly to her fans.
“The Internet has made the world flat, so when you have a person like Mariah whose fanbase goes from here to other end of the world, why not share [the music] with everyone at once?” he told us.
Mariah welcomed the idea of releasing “The Art of Letting Go” directly to fans, even setting up plans to host a Q&A with her Lambs on Facebook in conjunction with the release of the song.
“The way I interact with my fans, it’s a different thing than most people,” Carey explained. “I’ve [had] this type of relationship with my fans since I first knew I had fans, which was not till my third album. It [sounds] crazy but it’s actually true. I never felt like ‘oh I’m famous.’ I think now, people have one song — even if it’s one song, they’re like, ‘look at me I’m famous….All of a sudden, fame takes over, [but] you have to stay you, you have to stay grounded and my fans have kept me grounded.”
Carey, who released the single “#Beautiful” with Miguel earlier this year, emphasized that Internet fame puts a short shelf life on an artist’s career, recalling the moment she finally believed that she had fans, after seeing them waiting in the cold to land an autograph.
“Honestly, interacting directly with your fans is the best thing you can do because they are the ones who keep you where you are. Longevity is something that not everybody can have,” she said. “Even some of the biggest new stars that have become meteorites over the past couple of years, you see them flailing and you wonder why. And maybe it’s because they didn’t have that connections with their fans.”
“I think now everybody feels famous because of the Internet but [it's good] for me to be a regular person and reach my fans directly. I think it’s a genius concept.
For the anticipated single “The Art of Letting Go,” which is also the title of her 11th solo album, Carey worked with producer Rodney Jerkins, under the guidance of Jermaine Dupri, but don’t let the title fool you, because the mother of two isn’t pretending to have all of the answers. “I don’t think I’ve mastered the art of letting of go,” Carey replied, when asked if we should interpret the title literally. “I think the art of letting go is something that will probably take most people a lifetime to master, so the song can be interpreted however [fans like]. It’s one of those things where people are gonna have to feel the song, if they feel it…then they’re really gonna feel it in their heart.”