THIS A CRAZY ASS STORY
They found him – Michael Eugene Thomas – on May 2, 1989. He was 15. Strangled. Barefoot. Soon after, David Martin, a “basketball buddy,” would be charged with his murder whose motive was so horrifying that it sent ripples around the world and was brought to further national attention when Sports Illustrated and reporter Rick Telander published a cover story entitled “Your Sneakers Or Your Life” with the lede “sneakers and team jackets are hot, sometimes too hot. Kids are being mugged, even killed, for them. Who’s at fault?” That’s still a question the fashion world and the burgeoning brands with in-demand products face today. Yet, there was no pivotal moment or a collective decision that curbed the violence. Instead, we just came to accept that peoples nefarious activities were better viewed merely as criminal than that of offenses by those who let fashion dictate their motives as if the products themselves were illicit.
In the years following the murder of Thomas, a number of other slayings reached the national news for similar grizzly details, the victims ages, and the association with coveted fashion items. Notably, there was Dewayne Williams Jr. who was stabbed to death on December 2, 1992 for his Raiders jacket – and a slew of other Raider-centric murders all related to the piece of outerwear and the adoption of professional sports emblems as a street gang allegiance identifier.
It became such a national epidemic in fact that the NFL’s chief of retail licensing, Frank Vuono, told The New York Times, “We don’t bury our heads in the sand. We are very in tune with it.” Raiders executive assistant Al LoCasale told The Baltimore Sun, “I got a lot of calls from parents, saying they bought their child a Raider hat and the school said they couldn’t wear it because it’s identified with gangs. We share their concern. There’s a need to find an answer to the problem that’s not as simplistic as just taking the hat or jacket off.”
While national attention shifted from that of “fashion-centric” crimes to merely the reporting of youth violence as a whole, many assumed that the violent phenomenon from the ’90s disappeared as if a sartorial fad. Not only has it continued, it’s hardly faded. Society may have grown wiser regarding gangs and their usage of certain logos and colorways, but the “dangerous enthusiasm” circling the growing streetwear sector and the lively resale market suggests that we’re destined for an upswing in violence.
Air Jordans Then vs. Air Jordans Now
Prosecutor Mark Vinson – who handled the case of the 1989 slaying of 16-year-old Johnny Bates who was shot to death in Houston by 17-year-old Demetrick Walker after Johnny refused to turn over his Air Jordan high-tops – said, “It’s bad when we create an image of luxury about athletic gear that it forces people to kill over it.” Michael Jordan responded to the news of the murders by saying “everyone likes to be admired, but when it comes to kids actually killing each other, then you have to reevaluate things.”
But have we?
Air Jordans continue to dominate the sneaker world despite Michael Jordan retiring from the NBA in 2003 and is a testament to the shoe transcending mere apparel and representing what a wearer wants to make outwardly known about him/herself. According to ABC, opponents of the marketing strategy (relating to limited quantity releases) suggest that “it has caused 1,200 deaths per year nationwide.” In the last five years alone, Air Jordan-related murders and other bouts of violence include the slaying of Joshua Woods, a stabbing in New Jersey, and a number of high-profile bouts of chaos reminiscent to the events of the Supreme x Nike Air Foamposite One release in New York City. In an article in the Washington Post, Marshal Cohen, chief retail analyst at the NPD Group, said the shopping frenzy around the shoe is arguably more important than the number of dollars Nike will make selling it. “As a shoe by itself, it’s moderately important,” Cohen said. “But as a marketing concept and a retailing partnership? Genius.”
The biggest change between Jordans then and Jordans now are astounding numbers that suggest Nike has no plans of switching strategies. As of 2009, the Jordan brand had a 10.8 percent share of the overall U.S. shoe market, which made it the second biggest brand in the country and more than twice the size of adidas’ share. Additionally, three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
Resale as a Career
Since the slaying of Michael Eugene Thomas in 1989, the size of the athletic shoe market has more than doubled to $21 billion USD a year in the United States alone. Nestled amongst that staggering number is an ever-growing pocket of capitalists who seek full-time employment by simply continuing the vicious cycle that is buying and reselling hot commodities. Matt Powell, a retail analyst with SportsOneSource, says Nike actually encourages this by setting prices lower than what the market will bear. I think they always try to keep the supply below demand level,” Powell said. “They want their shoes to sell out in a relatively short period of time, because that creates excitement for the next one around.”
Josh Luber, founder of Philadelphia-based Campless.com – a resell-tracking data company – estimates that in terms of secondary sales on eBay, sneakerheads accounted for approximately $200 million in 2013. “In dollars and cents, sneakerheads make up a tiny portion of the industry,” Powell told the Boston Globe, “but their fervor certainly creates heightened interest in shoes.”
It should be noted that the resale market isn’t merely a product of the rise of the Internet and the social media channels that sprung out of one’s ability to instantly interact with those with a similar interest. As far back as 1998 there’s coverage of a “hot resale market for fetid old sneakers.” The major difference in the coverage is that the resale market was purely for wear as opposed to profit, with Sports Illustrated noting, “The vast majority of the consumers are not the among the legion of sports memorabilia collectors who covet Michael Jordan’s jockstrap but rather are Japanese fashion Brahmins with an eye for camp who actually wear what they purchase.”
Violence and Brand Response
The most notable case of a changing of philosophies as it relates to high-profile releases is undoubtedly the Air Yeezy II “Red October.” While the release had many looking at the strained relationship between Kanye West and Nike as a source of the unexpected drop, perhaps Nike is finally starting to understand that demand will be met no matter how the supply is unleashed. While a move to a more technical strategy seems to eliminate potential person on person confrontations, the “cold” nature of the announcement and subsequent follow-through registers like a fresh slop deposit at a Las Vegas buffet.
Of course, foresight can’t always be achieved. Instances arise that force a brand to act no matter the financial implications. As was the case back in 2008 when Nike was forced to withdraw the Air Stab from the market following an increase in fatal knife attacks in the UK. The running shoes were originally sold in 1988 but a limited edition retro range was relaunched in 2006, carrying the phrase “Runnin’ ‘n’ Gunnin”‘ on one version. A company spokesman said at the time, “Given the current climate we have withdrawn the shoe indefinitely from Nike’s own stores in the UK. While it may be an unfortunate coincidence timing-wise, given current problems regarding knife crime, we completely reject the idea that we are in any way condoning or encouraging the issue of knife usage.”
Michael Eugene Thomas
When you read or hear about his death, it’s still jarring. “Killed for his shoes” sounds like the type of short burst fiction that is often attributed to Ernest Hemingway. There’s no refuting the facts that his killer, James David Martin, had made off with his pair of Jordans. But was that the true motive?
James David Martin would be released seven years after killing Michael Eugene Thomas. He would kill three more people – tied to three separate incidents involving the strangulation on women.
In the end, the shoes Martin stole didn’t even fit him.
Alec Banks is a Los Angeles-based writer who can be found @smart_alec_
Land Rover has formed a global partnership with Sir Richard Branson’s pioneering commercial space travel service, Virgin Galactic. The announcement was made as the Land Rover’s Discovery Vision concept was revealed prior to its debut at this week’s New York Auto Show. The new luxury SUV from the British automaker was shown alongside SpaceShipTwo, the world’s first commercial spaceship.
Modeled by Sarah McSweeney, the collection consists of oversized scoop necks, a tee dress and tie front T-shirt, and a slew of bathing suits perfect for the beach season ahead. In addition, the brand also produced a variety of comfortable short-sleeved sweatshirts and sweat shorts as well as summer classics like crop tops and boyfriend tees. The brand’s latest spring/summer styles are now available through their web store.
“And in the end, it’s not the years in your life that count. It’s the life in your years.”
Forbes Travel Guide Names Iconic Hotelier Jerry Inzerillo As CEO And Appoints Three World-Class Executives To Board Of Directors
Company Announces Significant International Expansion of Five-Star Rating SystemATLANTA, April 16, 2014 /PRNewswire/ – Forbes Travel Guide-the originator of the Five-Star hospitality rating system and formerly Mobil Travel Guide-announced that Gerard J. Inzerillo, will become Chief Executive Officer effective May 12, 2014, and will lead the brand and 56-year old star rating system as it enters as many as ten new international markets in the coming months.Inzerillo is a lifestyle visionary with more than four decades at the helm of some of the world’s leading hospitality companies, including Kerzner International Resorts, where he significantly influenced the development of the One & Only brand and Atlantis Resorts; Ian Schrager Hotels, where he conceptualized and launched such legendary hotels as Morgans, the Delano and Royalton; Sun City Resort, where he coordinated major aspects of the 1994 inauguration of President Nelson Mandela; Four Seasons Hotels and Resorts; and Hilton Hotels & Resorts. Most recently, he was President and CEO of IMG Artists, the leading artists’ management, lifestyle and festival company.“Forbes Travel Guide is poised for rapid growth and scale as it continues to set the global standard for luxury hospitality – and there is no better person to lead that effort than Jerry, a visionary with a proven track record of building successful luxury brands and creating innovative new market opportunities,” said Jeff Arnold, Chairman of Forbes Travel Guide. ”Jerry’s extensive experience as a global operator makes him exceptionally well-suited to lead the Five-Star rating system’s continued expansion and to develop new ways to bring the world’s finest experiences and best insights to our members.”Jerry Inzerillo said, “I’m thrilled and honored to join the company at this exciting and dynamic moment in the company’s growth. As someone who created and ran luxury hotels, I know first-hand how important the Five-Star rating is to both the hotel and to the traveler’s expectations. I am excited to work with the team to accelerate introducing new services to the industry and firmly secure the leadership position in the luxury travel market by leveraging the unique and special heritage of Forbes Travel Guide.”The international expansion will bring the official star ratings into new markets including Paris, Tokyo, Rome, Mexico and the Caribbean. This comes on top of the more than 150 markets in which the company currently rates hotels, restaurants and spas in the United States, Canada, United Kingdom, China, Singapore, Hong Kong and Macau.“The global leisure and unmanaged business market for travel bookings at hotels is worth more than $340 billion,” said Forbes Media President and CEO, Mike Perlis. “Maximizing the power of the Forbes brand to leverage the fastest-growing segments online and in mobile is a tremendous opportunity for us. We reach 28 million qualified consumers per month on Forbes.com worldwide, and we couldn’t be more excited about the opportunity to expand our partnership with someone of Jerry’s extraordinary experience and reputation, as well as the team at Forbes Travel Guide.”Forbes Travel Guide also announced the addition of several world-class executives to its board of directors. Roger Dow, President and CEO of the U.S. Travel Association, brings over 40 years of executive hospitality leadership experience and led the creation of the nation’s first-ever communications and promotion program, known as Brand USA, to increase travel to the United States. Kirk Posmantur, Axcess Worldwide’s Chairman and CEO, has over 25 years in the hospitality and luxury/lifestyle industries, and is widely recognized as the pioneer of the emerging field of partnership development, where he has conceived and executed scores of partnerships with many of the world’s most iconic brands. Philip Mengel brings a wealth of market and operating knowledge as the former Orient-Express Hotels director and Interim CEO, and former director of The Economist Group, Ltd. These executives will work closely with Jerry and the Forbes Travel Guide executive team, including Michael Cascone who will remain as President and Chief Operating Officer.“We believe the addition of Jerry and the new Board members to the current team will enable Forbes Travel Guide to be a global leader in the luxury hospitality market, continuing to ensure we all deliver the highest quality service in this dynamic and transformative time,” said Raymond Bickson, Managing Director and CEO of the Taj Group. “The global travel market is more transparent today than any time in its history, and Forbes Travel Guide has embraced this transparency. With Jerry at the helm, the company will undoubtedly take it to the next level in delivering innovative products and services for upscale and luxury suppliers and travelers around the world.”About Forbes Travel GuideForbes Travel Guide, formerly Mobil Travel Guide, is the originator of the prestigious Five-Star Rating system, and has provided the travel industry’s most comprehensive ratings and reviews of hotels, restaurants and spas since 1958. Forbes Travel Guide has a team of expert inspectors who anonymously evaluate properties against up to 800 rigorous and objective standards, providing consumers the insight to make better-informed travel and leisure decisions. Forbes Travel Guide is the gold standard for luxury hospitality ratings worldwide. For more information about Forbes Travel Guide, visit www.forbestravelguide.com.ForbesTravelGuide.com combines the objectivity and heritage of the Forbes Travel Guide Star Rating system with insightful recommendations from a hand-selected group of travel experts, tastemakers and Forbes Travel Guide inspectors. ForbesTravelGuide.com is the exclusive online destination for Forbes Travel Guide’s list of Star Rated hotels, restaurants and spas, and gives its registered members exclusive access to special offers and curated experiences from select Forbes Travel Guide partners.
PONY recently partnered with Atlanta’s Wish for a very special edition of their Slam Dunk Hi silhouette. Unsurprisingly, the Chinese Year of the Horse quickly became the muse for the collaborative “Good Fortune” release. Made of loud and lavish materials, this new iteration features a red and black color block composition with pony hair juxtaposed by hits of reflective materials. The Slam Dunk Hi “Good Fortune” will be available at Wish beginning April 25, with a limited number of pairs raffled off in custom-made wooden boxes courtesy of Brooklyn’s Good Wood.