Men are obsessed with Lululemon’s ‘Anti-Ball Crushing’ pants

 

Who knew a man’s comfort downstairs was worth so much money?Sportswear brand Lululemon has just discovered the high profits that come with making sure a guy has room to move in the pants. The company’s ABC pants (an acronym for ‘Anti-Ball Crushing’) are behind a 16 percent growth in same-store sales last quarter, Chief Executive Officer Laurent Potdevin said, according to Bloomberg.

These pants have been “engineered” to help guys feel free while going about their daily schedule, with the Lululemon website stating they give “you and the family jewels room to breathe.” They have six pockets, reflectors under the cuffs and are made with sweat-wicking Warpstreme fabric. Fresh and roomy.

lululemon

 

A different angle.

IMAGE: LULULEMON

As reviewer Jeff wrote on the website, the pants somewhat lived up to their name. “I would say there was reduced ball crushing, but they are still pretty snug in the thighs and crotch,” he wrote, giving the ABC pants three stars. Another reviewer, Joe, gave the pants five stars with the message: “These pants hug me in the right places. They are so breathable, flexible, stylish, and versatile.”

Other reviewers were disappointed with the slim fit and being forced to go up a size to make room for their large packages thighs.

ABC

 

The ABC pants in all their glory.

IMAGE: LULULEMON

The brand has only recently branched into men’s clothing, with Lululemon opening its first men’s store in New York in November last year, and the company plan on expanding in the market with more stores.

“We’re seeing the potential for expanded store footprints, particularly as we have a growing men’s business that we’re now working to ensure that we’re presenting that in the strongest manner and making sure we have enough space to accommodate the experiences in a high-quality way,” Chief Financial Officer Stuart Haselden  told Bloomberg.

Room to grow, it’s what every guy wants.

Have something to add to this story? Share it in the comments.

 

Every Seat a ‘Window Seat’ on this Windowless Plane

This could be kinda scary

By  in TechTravel

It’s being called “the windowless cabin with a view.”

British developers at the Centre for Process Innovation are gearing up to test the world’s first windowless plane — a truly captivating (or potentially unnerving) flying vehicle that could allow passengers to see what’s going on outside.  It may be ready in less than a decade.

Instead of windows, full-length screens allow constant views of the outside sky, with imaging that would come from mounted cameras outside of the aircraft.  These screens can actually be switched on and off (according to traveler preference).

In addition to cloud sightings, the screens will also allow users to tap the screen to identify prominent sights… or to just join the mile-high internet surfing club.

SEC: Startups Can Now Raise $50 Million in ‘Mini IPO’

The SEC on Wednesday approved game-changing final rules in the implementation of Title IV of the JOBS Act, known as “Regulation A+,” which will allow small businesses and startups to raise up to $50 million from “the crowd.”

As I reported more than a year ago, this little-known provision of the JOBS Act will allow a startup company or emerging business to hold a “mini IPO” from the general public, not just accredited investors, and should be a complete game-changer for the way businesses are funded.

Related: Déjà Vu 2012: A Zombie-Frankenstein JOBS Act 2.0 Is in the Works

When Congress passed the JOBS Act in April 2012, Regulation A+ was an attempt to fix Regulation A, a rarely-used provision of federal law that allowed companies to raise up to $5 million in a public offering. Regulation A was a bust because it required the company to register its offering in each state where it was to be sold. The cost of complying with each state’s “Blue Sky Law” was exorbitant, compared to more commonly used laws such as Regulation D that allowed a company to raise the same amount of money, or more, without having to pay for expensive state-by-state compliance.

Under the SEC’s new rules for Regulation A+, the amount that could be raised increases to $50 million and the need for state compliance has been eliminated. More importantly, Regulation A+ allows those funds to be raised from the general public, not just accredited investors like with Regulation D offerings.

The question that had everyone in the crowdfunding world holding their collective breath was simple: Would the SEC keep their proposed rules intact when its leadership voted, or would they succumb to the pressure of state securities regulators who were adamantly opposed to lessening of restrictions for their own selfish financial reasons? The answer is that the SEC stuck by their guns and allowed companies to raise Regulation A+ without having to go to each state and spend a fortune registering their offerings.

Related: People Invest in People — an Overlooked Aspect of Private Investing

Another important issue the SEC decided involved who can invest in these offerings. The JOBS Act limited Regulation A+ offerings to “qualified investors” which led some to argue that only “accredited investors” would be allowed to invest. Accredited investors are those individuals who earn more than $200,000 per year or have a net worth of greater than $1,000,000. However, the SEC broadly defined the term “qualified investors” under Regulation A+ to allow anyone to invest, albeit with some limitations as to the amount.

For those worried about protecting investors from fraud, Regulation A+ only allows investors to invest 10 percent of the greater of their annual income or net worth in these securities. The SEC has also implemented other strong investor protections such as “bad actor” background checks on the companies offering the securities, and disclosure of the company’s financial information as part of the offering.

The Regulation A+ rules can be read in full here. There are hundreds of pages, so get ready for a long read or a fast way to bore yourself to sleep. Having read the entire thing, I can tell you with confidence as a crowdfunding attorney that Regulation A+ has a chance to dramatically change the way small and emerging businesses raise capital in America.

The rules released by the SEC today now have to be published in the Federal Register before they become law, which takes about 60 days. As soon as that happens, entrepreneurs will have the ability to raise millions of dollars from “the crowd” in a simplified and comparatively affordable offering using Regulation A+.

Lil Durk’s Manager Was Shot and Killed In Chicago Last Night

Tragic news out of Chicago this afternoon, as it’s being reported that Lil Durk’s manager, OTF Chino, was shot and killed in the city last night. According to The Chicago Tribune, Chino, who’s real name is Uchenna Agina, was sitting in his car outside of a restaurant in Avalon Park when a gunmen approached the vehicle on foot and fired into the car. Two other individuals were wounded in the incident, and no arrests have been made.

This tragic news comes just days after Durk released his new single, “Like Me,” which will be featured on his debut album with Def Jam Records. Durk has yet to tweet or post anything on Instagram since the news broke, but Lil Herb posted about the incident and told Durk to hold his head. We will continue to update this story as more details are released.

Fabolous “Shook-Ones-Freestyle” Feat @djclue

LOSO CONTINUES TO KILL HIS FRIDAY NIGHT FREESTYLES

Happy Anniversay @MariahCarey

Page 4 of 1,902...«23456»102030...