The first album released by Bad Boy Entertainment—twenty years ago this month—was the Notorious B.I.G.’s Ready to Die, an instant classic and possibly the most influential rap record ever made. For Sean “Puff Daddy” Combs, the label’s founder, it was the first in a remarkable streak of commercial hits: twenty-one straight gold- or platinum-selling albums, including Puff’s own Grammy-winning debut, No Way Out, plus home-grown artists like Faith Evans, the Lox, Mase, Total, and 112. By the mid-1990s, Bad Boy was the biggest label in pop music. This is the story of how it all began.
Jadakiss (rapper, the Lox): Getting on Bad Boy was like being the top pick in the draft, going to play with the Bulls when Mike was there. It put the battery in our back.
Janelle Monáe (singer, Bad Boy artist): Bad Boy was proof that the American Dream was real for hardworking young black artists in the ’90s, just like it had been real for Berry Gordy and all my soul and funk heroes at Motown in the ’60s and ’70s. When I graduated high school, I headed straight to New York. That’s where Broadway was. That’s where Puff was.
Russell Simmons (co-founder of Def Jam): Everything Puffy touched was golden. He just made hit after hit after hit.
Sean “Puff Daddy” Combs: I remember waking up one day and I had six of the Top 10 records. As a producer, I had taken over the charts. Everybody wanted a piece of that Bad Boy sound.
Gabrielle Union (actress): Every jam was like, “Aaawww, shit.” Y’know, one hand covering your face, the other in the air.
Andre Harrell (founder of Uptown Records, Combs’s mentor): Puff was a great groovemaker, and whoever controls the groove controls the attitude.
Cheo Coker (journalist, Notorious screenwriter): Ready to Die is one of the first records to tell the perspective of the street-corner drug dealer that wasn’t all fantasy and gloss. It wasn’t kingpin, Scarface-type stuff. It was similar to what Richard Price did withClockers. But Biggie didn’t take 500 pages. He took an hour of your time, and you could dance to it.
Jessica Rosenblum (party promoter): We could be anywhere—in Palladium or a club in D.C.—Puffy always walked around with a bottle in his hand. Biggie had a bottle. They understood the fantasy. When Bad Boy first started doing videos with mansions and all that, nobody was actually living that way yet. It was a projection of what was to come. Bad Boy sold a dream.
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The seasonal collaboration includes both a hoodie and sweatpants, each adorned with Stussy and Champion branding, as well as “International Stussy Tribe” embroidery. Retailing for approximately $131 USD and $122 USD respectively, the hoodie and sweatpants will be available at Stussy’s Japanese chapters beginning September 12.
Dressing the unit in the graphics of the classic NES control pad, the Japanese gaming giant is sure to set a few memories racing back to fondly remembered childhoods in a move that will be appealing to more than a few wistful gamers harking back to simpler times. The retro 3DS XL is set to drop on October 10 while the current version is available here.
Wiggle that azz, make it shake like Jell-O! This. Is. Insane. YEAH!