Apple‘s Worldwide Developers Conference (WWDC) is opening tomorrow and the new iRadio service that has been talked about for many months already, is supposedly being announced at the event’s keynote presentation. In an attempt to go against the Spotify’s and Pandora’s of this world, Apple will launch iRadio, their first music streaming service.
Originally the service was supposed to launch in 2012, but Apple apparently had difficulty coming to terms with the world’s biggest record labels. Last week it was announced, that the final big label, Sony, had signed onto the service, which means that Apple is finally ready to get the product out there. Similar to Spotify, the service will apparently be free and supported by ads. Also iRadio is supposed to be easier to customize than Pandora and therefore falls kind of in-between Pandora and Spotify. It is not clear yet if iRadio will run through iTunes or a separate service and whether or not Apple will offer a premium service without ads.
The WWDC keynote starts tomorrow morning.