Adele’s ’21’ Hits 10 Million in U.S. Sales

ADELE JOINS THE CLUB

Adele’s ’21’ Hits 10 Million in U.S. Sales
November 27, 2012 | By Keith Caulfield (@keith_caulfield), Los Angeles
Adele’s mega-selling “21” album continues to rewrite the record books.

This week, the XL/Columbia release pushes past the 10 million U.S. sales mark in only its 92nd week of release, according to Nielsen SoundScan. In doing so, “21” becomes the 21st album to shift 10 million since the firm began tracking data in 1991.

The last album to sell as many copies in a shorter span of time was ‘N Sync’s “No Strings Attached,” which raced to 10 million in its 43rd week (January 2001). Only one album in the SoundScan era hit 10 million faster: Backstreet Boys’ “Millennium,” in its 39th week in February 2000.

“21” is one of only eight albums to hit the 10 million mark within two years of release (104 weeks). In addition to “21,” “No Strings Attached” and “Millennium,” Santana’s “Supernatural” (60 weeks to 10 million), Alanis Morissette’s “Jagged Little Pill” (66), “The Bodyguard” soundtrack (72), Creed’s “Human Clay” (93) and Shania Twain’s “Come On Over” (96) all raced to the figure in under two years.

“21” shifted another 28,000 in the past week, bringing its to-date sum to 10,020,000. “21” debuted at No. 1 on the Billboard 200 and spent 24 non-consecutive weeks atop the tally — the most in the SoundScan era. It hasn’t left the chart since, earning 80 weeks in the top 10. This week, the set moves 31-35.
“21” is the third album to cross the 10 million mark this year, following Linkin Park’s “Hybrid Theory” and Usher’s “Confessions.” However, those sets took much longer to reach 10 million. Linkin Park’s set was released in 2000, while Usher’s effort bowed in 2004. (Next in line to hit 10 million is likely Pearl Jam’s “Ten,” which has sold 9.98 million so far.)