POPWATCH PRESS RELEASE

 

Here you go:

POP WATCH by PASCAL MOUAWAD

Famed jeweler Pascal Mouawad joins forces with music mogul
Jermaine Dupri to create a stylish new watch brand

HOLLYWOOD, CA, February 17, 2009 ˆRenowned jewelry designer Pascal Mouawad is proud to present a brand new watch line in collaboration with style icon and music mogul Jermaine Dupri. Mouawad and Dupri have fused their creative forces to craft a unique collection of stylish watches titled Pop Watch. The line, characterized by its eye-catching oversized case, incorporates bright colors, analog and digital movements with a funky, fashionable twist.

The Pop Watch collection takes its inspiration from the iconic pop art of yesteryear as well as the vibrancy of today’s pop music and culture. “Pop art, like pop music, derives its name from tapping into the ‘popular’ elements of culture, as opposed to elitist,” said Pascal Mouawad. “Likewise, with Pop Watch, we have designed a line of watches that goes straight to the heart of what today’s fashion-conscious watch-wearers are seeking.”

“I grew up loving Swatch watches and admiring Andy Warhol,” said music legend Jermaine Dupri of creating the line. “A lot of my inspiration came from that. I wanted to create a watch that was stylish and affordable.”

Joining their respective talents together, celebrity jeweler Pascal Mouawad and music superstar Jermaine Dupri have designed a line that celebrates the most dazzling elements of pop culture, resulting in a range of unique, fun, colorful, fashion-forward timepieces with universal appeal. The Pop Watch collection is priced between $120 and $290 and will be on sale at major department stores nationwide.

 About Pascal Mouawad
U.S. director of the Mouawad Group, Pascal Mouawad was raised in Geneva, Switzerland as the 4th generation of the famed Mouawad family. Mouawad, a name well known to Europeans for haute joaillierie, is as celebrated for its extensive collection of unique diamonds as its cutting-edge design and retail philosophy. Founded in 1890 by master watchmaker and family patriarch David Mouawad, the company supplied important jewels to many European royal houses and wealthy individuals. Pascal moved to Los Angeles to pursue his further education, determined to bring the family business to the United States. He obtained his Gemology Degree from the GIA and his MBA at UCLA’s Anderson School of Management. Since his arrival on the Hollywood scene he has forged creative partnerships with high-profile A-list celebrities. Pascal’s collaborations include a jewelry line with Nicole Richie under the House of Harlow 1960 label. Famous faces to have have worn Mouawad creations include Nicole Kidman, Jennifer Lopez, Madonna, Gwen Stefani, Mary J. Bilge, Mariah Carey, Christina Aguilera, Giselle Bunche, Heidi Klum, Karolina Kirov, Adriana Lima, Tyro Banks, and Nicole Richie, to name just a few.

About Jermaine “JD” Dupri
Jermaine “JD” Dupri’s empire has moved and grooved us through an unbelievable list of career achievements beginning at age 11 and leading to the production of his first album at the age of 14.  By 19, Dupri had discovered Kris Kross and garnered his first multi-platinum success.  Not soon after, Dupri formed a joint venture with Columbia Records and So So Def was born.  For more than ten years, So So Def has become one of the most successful independent music labels in the industry.  Under Dupri’s creative vision, the label has produced chart-topping and platinum-selling artists from Xscape to Da Brat to Jagged Edge to Bow Wow.  Known for making musical magic for some of the world’s biggest Pop, R&B and Hip-Hop artists, the Grammy Award winning producer has crafted hits for superstars including Janet Jackson, Mariah Carey, TLC, Usher, Bow Wow, Anthony Hamilton, Alicia Keys, Ludacris, Monica and more.   A style guru and fashionista, Dupri has garnered countless professional awards from music industry organizations, publications, broadcast media, and various civic groups, including Atlanta Mayor Bill Campbell’s proclamation of Jermaine Dupri Day on October 9, 1999.  In 2000, he received the first annual Phoenix Award from the NAACP in addition to many other honors.   In 2002, he received the Heroes Awards from the Atlanta Chapter of NARAS, the National Academy of Recording Arts & Sciences. In 2006, he received ASCAP’s highest honor, their Golden Note Award, won his seventh R&B Songwriter Of the Year award from the noted songwriters organization, received the prestigious “Music of the Heart” award from the Lili Claire Foundation, is the youngest artist ever to be inducted into the Georgia Music Hall of Fame and was recently honored by the American Civil Liberties Union (ACLU) for his humanitarian work.

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22 Comments
  1. JD
    KEEP IT UP….U R ON FIREEEEE!!!!!!!!!!

  2. @SWAT2812 7 JD
    GOING 2 LONDON & PARIS N MAY, AND WANTED 2 NO IF U GUYS CAN TELL ME SOME HOT SPOTS SUCH AS CLUBS, SITE SEE’N AND 2 GET MY EAT ON……N BOTH PLACES?

  3. Need some nice photos of the watch JD! Color pleeze so I can post them on my blog! Thank you, sir. Anyhoo, you rock the watch, Janet rock the lingerie and we all know TIME it will be. Lol.

    Keep Pushing!
    JD

    PS…Just an idea. Sell the watch through the site that way fans can buy online and directly from you. Or what ever store is carrying the watch, have them create a banner ad for your site featuring the watch. Although you may not want to post it on the side of the blog, you might put it in the blog post, or you might be able to use the ad on your Youtube. Just a thought. Affiliate!

  4. Hey Posh…

    In London Tamarai and the ORIGINAL Mr. Chow (which is a popular place that we dine when we’re in L.A & N.Y) are good places to start for food. As far as clubs go, Aquarium, Pascha, & Fabric (where the sound vibrates through the floor). Of course new spots are always popping up so check around when you get there. I’ve never really ventured out to the club scene in Paris because there’s so much culture as far as the architecture, art, and food. Speaking of which you can hit up Agape (traditional French) & Caviar Kaspia (seafood if you like that). Can’t really go wrong with any restaurants in Paris!

  5. thats wats up JD cant wait 2 c the watches in the malls! holla bac

  6. Do they come in pink? Man I want to go to Paris soo bad.

    I want to have a wedding there it would be so beautiful.

  7. When you start doing ads for these I better be a part of it!;)

  8. I’M EXCITED ABOUT UR WATCHES! I COLLECT THEM, ARE THE WATCHES FOR MEN AND WOMEN?! LUV U JD!

  9. Them watches are serious business big homie . . get at me with them SSD Hats (need them in my life)!!

  10. @SWAT2812
    I”LL B N VEGAS N APRIL WILL U GUYS STILL B THERE?

  11. Congrats! I’m so happy for you! Where can we get this watches?

  12. jd will the watches be sold in dc places like macys or palace 5ive or common wealth?

  13. JD, I own Opulent Trendz Boutique in Chicago, would love to carry them. Couldn’t make Magic this month maybe in August. But, who would my buyer contact? email me. ToyiahMarquis @ yahoo DOT com

    Oh yeah my artist 11 year old Jawan Harris sent you a challenge about a week ago on YouTube… check him out he’s serious. You crowned him Chicago Jr. Idol via WGCI when he was 7… he ripped it!

    That’s Jawan Harris on YouTube.

  14. Hey Posh…

    I think we’ll be gone by then.

  15. U live ur life homie!!!!!!!!!!!!!! It is a wonderful thing when u do what ur suppose to do in life and u enjoy it…. U are so blessed u and Usher both…. I wish I was able to do what u do meaning able to fly from one city/state to another a party like there is no tommorrow DAMN!!!!!!!!! I’m just a nurse with a no time on her hands…. LIVE UR LIFE AND LET THE BITCH ASS NIGGAS HATE !!!!!

  16. congratulations……….l love ……global press enjoy .the wonderful think .youss .do what to do ……including the simple life from …janet jackosn en jermaine Dupri ………KEEP IT UP…. SO SIMPLE LOVE VET .your so CUTE thinkssssss,

  17. I love Jennifer Lopez. Badly she is not my Girlfriend :).

  18. Yo Jd I’m out here in Rochester ny an I need one of them things man I wanna be the the first dude out here reppin that watch so please post the store release dates asap holla

  19. Heidi Klum is really like a goddess. she is definitely my favorite Victoria secret angel.`-.

  20. Adriana Lima is my favorite Victoria Secret model. She has perfect curves and a very pretty face.`”,

  21. Your website is surely full of remarkable information and info and in addition is basically incredibly enjoyable to study through.Properly performed:)

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